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Case Study
Sep 12, 2023

Fox News Affiliate Revenue Success Tripled

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Fox News, a prominent entity in the media and entertainment industry, excels in delivering comprehensive content across various channels. Capitalizing on its influential standing, Fox News strategically employs affiliate links to effectively monetize its broad audience.

With Vendo, Fox News has the potential to significantly elevate its sales commissions—potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its content, presenting an innovative pathway for enhanced monetization in the competitive field of media enterprises.

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Meet Vendo – your all-in-one solution for marketplace success. This one-stop-shop provides a platform for automating operations, a handpicked brand catalog (or an invitation for your own brands), merchandising tools, and the flexibility to sell through various channels. Expect ongoing daily support as your marketplace business thrives.

Unlike the limitations of affiliate links, Vendo excels in maintaining visitor engagement, securing crucial customer data for expansive email lists, and opening avenues for lucrative upselling. It is the ultimate solution for ensuring the success and sustainability of any marketplace.

Success factors for Fox News

Compelling Content Creation: Fox Corporation's success is driven by its ability to consistently create compelling and high-quality content across various media formats, including television, digital platforms, and live events. The company's content captivates and engages its audience, keeping them coming back for more.

Strategic Audience Engagement: Fox Corporation excels in strategically engaging its audience through interactive storytelling, immersive experiences, and personalized content offerings. The company leverages data-driven insights to understand audience behavior and preferences, ensuring that its content resonates with its viewers.

Digital Innovation: Fox Corporation has embraced digital innovation by leveraging cutting-edge technologies and platforms to expand its digital footprint, reach a wider audience, and adapt to changing media consumption habits. The company's digital transformation has enabled it to stay competitive in the evolving media landscape.

Strong Brand Identity: The company has built a strong and recognizable brand identity that sets it apart from competitors. Fox Corporation's brand reflects its values, mission, and commitment to delivering impactful content that resonates with its audience.

Diversification of Offerings: Fox Corporation has successfully diversified its offerings to include a wide range of media formats and platforms, catering to different audience preferences. This diversification has allowed the company to reach a broader audience and adapt to changing market demands.

Strategic Partnerships and Collaborations: The company has formed strategic partnerships with other organizations, content creators, and influencers to expand its reach, access new markets, and offer unique experiences to its audience. These collaborations have strengthened Fox Corporation's position in the industry.

Data-Driven Insights: Fox Corporation utilizes data-driven insights to understand audience behavior and preferences, enabling targeted content creation and personalized experiences. The company's data-driven approach allows it to make informed decisions about content strategy and audience engagement.

Quality Journalism and Reporting: Fox Corporation is known for its commitment to quality journalism and reporting, earning the trust and respect of its audience. The company's dedication to accuracy, integrity, and impactful storytelling has positioned it as a reliable source of news and information.

Adaptability and Flexibility: Fox Corporation has demonstrated adaptability in responding to changing market trends, technological advancements, and shifts in consumer behavior. The company remains flexible and agile, allowing it to stay relevant and competitive in the dynamic media landscape.

Leadership and Talent: The leadership and talent pool at Fox Corporation play a crucial role in driving innovation, maintaining high standards of content creation, and fostering a culture of creativity within the organization. The company's leadership fosters an environment that encourages talent development and forward-thinking approaches to media content.

Evaluation of Fox Corporation's value proposition and audience:

Value Proposition:

1:Fox Corporation's value proposition lies in delivering compelling and high-quality content that entertains, informs, and engages its audience. The company aims to provide a diverse range of content that resonates with its audience's interests and preferences, fostering a sense of trust and loyalty.

2:The company's value proposition is centered around delivering impactful storytelling, immersive experiences, and personalized content offerings that cater to the diverse tastes and preferences of its audience.

3:Fox Corporation's brand identity reflects its commitment to delivering content that is relevant, authentic, and captivating, creating a strong connection with its audience and setting it apart from competitors.

Audience:

1:Fox Corporation's audience consists of diverse demographics, including viewers, digital consumers, and entertainment enthusiasts who seek engaging and entertaining content. The company's audience spans various age groups, interests, and geographical locations, reflecting the broad appeal of its content.

2:The company engages with its audience through strategic storytelling, interactive experiences, and personalized content offerings, creating a sense of community and loyalty among its viewers.

3:Fox Corporation's audience values high-quality journalism, compelling entertainment, and reliable news reporting, making the company a trusted source of information and entertainment for its viewers.

Suggestions for replicating success

Embrace Digital Innovation: Invest in cutting-edge digital technologies and platforms to expand the reach of your content and engage with a wider audience. This could include developing interactive apps, creating immersive digital experiences, and leveraging social media and streaming platforms to connect with viewers.

Content Quality: Focus on producing high-quality, relevant, and engaging content across various media formats, including video, audio, and written content. Prioritize storytelling, creativity, and originality to capture the attention of your audience and keep them coming back for more.

Audience-Centric Approach: Understand the needs and preferences of your target audience through comprehensive data analysis and audience feedback. Use this information to tailor your content strategy and ensure that it resonates with your audience on a personal level.

Strategic Partnerships: Form strategic partnerships with complementary brands, organizations, and influencers to expand your reach, access new markets, and offer unique experiences to your audience. Collaborations can help you tap into new audiences and strengthen your brand presence.

Brand Building: Invest in building a strong and recognizable brand identity that reflects your company's values, mission, and unique selling proposition. Consistent branding across all platforms and channels will help establish trust and loyalty among your audience.

Talent Development: Foster a culture of creativity, innovation, and continuous learning within your organization. Invest in the development of talent and leadership to drive forward-thinking approaches to content creation and distribution.

Data-Driven Decision Making: Utilize data-driven insights to understand audience behavior, consumption patterns, and content preferences. This information can guide your content strategy, advertising efforts, and overall business decisions.

Community Engagement: Foster a sense of community among your audience by encouraging interaction, feedback, and participation. Engage with your audience through social media, live events, and other interactive experiences to build a loyal and dedicated fan base.

Adaptability: Stay agile and adaptable in responding to changing market trends, technological advancements, and shifts in consumer behavior. Flexibility is key to remaining relevant and competitive in the ever-evolving media landscape.

Innovation and Experimentation: Encourage a culture of innovation and experimentation within your organization. Explore new formats, technologies, and content styles to stay ahead of the curve and continuously captivate your audience with fresh ideas.

Despite this, there's an alternative route to cash in on your online audience that could be more worthwhile.

Commencing your multi-brand marketplace on Vendo could, at a minimum, triple your affiliate sales commission, soaring to 20-30%. This represents a noteworthy increase, providing 3-5 times more than what conventional affiliate links yield.

"Not to forget the prolonged user interaction on your pages, this translates to enhanced customer data retention, paving the way for the expansion of your email list and a diverse range of future upselling possibilities."

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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