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Case Study
Oct 12, 2023

Fox Business Affiliate Revenue Success Tripled

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Fox Business, a prominent name in financial news and analysis, holds a significant position in delivering comprehensive coverage and insights in the business world. With a strategic emphasis on affiliate links, Fox Business underscores the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Fox Business to significantly amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its financial content, Fox Business can strategically enhance its monetization efforts, offering an enriched and interactive experience for its audience.

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Streamline your marketplace with Vendo – the one-stop-shop for all your needs. Get a platform that handles day-to-day operations, a curated brand catalog (or bring your own), merchandising tools, and multi-channel selling capabilities. With ongoing daily support, Vendo is your partner for scaling your marketplace business.

Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, safeguarding customer data, and creating pathways for effective upselling strategies.

Unlocking Success in Digital Publishing

Fox Business is a prominent television network and online platform that focuses on business and financial news. Launched in 2007, Fox Business has become a leading source for up-to-the-minute coverage of financial markets, business trends, and economic developments. The success of Fox Business is rooted in its comprehensive financial reporting, diverse programming, and the ability to deliver timely and insightful content to its audience.

Success Factors of Fox Business

1. Comprehensive Financial Reporting:

Fox Business's success is attributed to its commitment to comprehensive financial reporting. The platform provides in-depth coverage of financial markets, economic indicators, and business news, catering to the needs of investors, professionals, and the general public.

2. Diverse Programming:

The success of Fox Business is fueled by its diverse programming. The platform offers a range of shows covering various aspects of business, finance, and economics, ensuring that it appeals to a broad audience with different interests within the financial landscape.

3. Timely and Insightful Content:

Fox Business excels in delivering timely and insightful content. The platform stays ahead in reporting breaking news, market updates, and analysis, providing its audience with valuable information to make informed decisions in the fast-paced world of finance.

4. Expert Commentators and Analysts:

The inclusion of expert commentators and analysts contributes to Fox Business's success. The platform features industry experts, economists, and financial analysts who provide expert insights, commentary, and predictions, adding depth to its coverage.

5. High Production Values:

High production values enhance Fox Business's success. The platform invests in quality production, including professional sets, graphics, and visuals, creating a polished and engaging viewing experience for its audience.

6. Interactive Features:

Fox Business incorporates interactive features, such as viewer call-ins and live discussions, fostering viewer engagement. The platform recognizes the importance of audience interaction and actively involves its viewers in discussions about financial topics.

7. Market Updates in Real Time:

The provision of real-time market updates is a key success factor for Fox Business. The platform ensures that viewers have access to the latest market data, stock prices, and economic indicators, catering to the needs of those closely following financial markets.

8. Partnerships and Collaborations:

Fox Business forms partnerships and collaborations to enhance its content. Whether through exclusive interviews, joint ventures with financial institutions, or collaborations with industry leaders, these partnerships contribute to the platform's credibility and breadth of coverage.

9. User-Friendly Platforms:

Fox Business recognizes the importance of user-friendly platforms. The platform ensures accessibility through television broadcasts, online streaming, and mobile apps, allowing viewers to access financial news and updates across various devices.

10. Brand Recognition and Trust:

Over the years, Fox Business has built strong brand recognition and trust. The platform's commitment to accurate reporting, diverse programming, and timely updates has established it as a trusted source of financial information for its audience.

Fox Business's Audience and Their Values

Investors and Financial Professionals:

Fox Business's audience primarily consists of investors and financial professionals. These individuals value timely and accurate information to make informed decisions in the financial markets.

Business Enthusiasts:

Business enthusiasts who are interested in staying informed about economic trends, corporate developments, and market dynamics form a significant portion of Fox Business's audience. They value comprehensive coverage and expert analysis.

General Viewers Interested in Finance:

Fox Business also attracts a general audience interested in finance, economics, and business news. These viewers value accessible and informative content that helps them understand the complexities of the financial world.

Suggestions for Replicating Fox Business's Success

1. Comprehensive Financial Reporting:

Prioritize comprehensive financial reporting. Offer in-depth coverage of financial markets, economic indicators, and business news to cater to the information needs of investors, professionals, and a broader audience.

2. Diverse Programming:

Develop diverse programming to appeal to a broad audience. Offer shows covering various aspects of business, finance, and economics, ensuring that content caters to different interests within the financial landscape.

3. Timely and Insightful Content:

Deliver timely and insightful content. Stay ahead in reporting breaking news, market updates, and analysis to provide valuable information that helps the audience make informed decisions in the fast-paced world of finance.

4. Expert Commentators and Analysts:

Include expert commentators and analysts. Feature industry experts, economists, and financial analysts who can provide expert insights, commentary, and predictions, adding depth and credibility to the platform's coverage.

5. High Production Values:

Invest in high production values. Enhance the viewing experience with quality production, including professional sets, graphics, and visuals, creating a polished and engaging presentation for the audience.

6. Interactive Features:

Incorporate interactive features to foster viewer engagement. Whether through viewer call-ins, live discussions, or online interaction, actively involve the audience in discussions about financial topics, creating a sense of participation.

7. Real-Time Market Updates:

Provide real-time market updates. Ensure that viewers have access to the latest market data, stock prices, and economic indicators, meeting the needs of those closely following financial markets.

8. Seek Partnerships and Collaborations:

Form partnerships and collaborations to enhance content. Explore exclusive interviews, joint ventures with financial institutions, and collaborations with industry leaders to expand coverage and bolster the platform's credibility.

9. User-Friendly Platforms:

Prioritize user-friendly platforms. Ensure accessibility through television broadcasts, online streaming, and mobile apps, allowing viewers to access financial news and updates across various devices with ease.

10. Build Brand Recognition and Trust:

Focus on building brand recognition and trust. Uphold a commitment to accurate reporting, diverse programming, and timely updates to establish the platform as a trusted source of financial information for the audience.

In conclusion, replicating the success of Fox Business involves a strategic focus on comprehensive financial reporting, diverse programming, timely content delivery, and audience engagement. By understanding the values of the target audience and implementing effective strategies, a new financial news platform can establish itself as a reliable and influential source in the competitive landscape.

However, an alternative strategy to generate revenue from your online audience is worth exploring.

Building your multi-brand marketplace on Vendo has the potential to triple your affiliate sales commission to an impressive 20-30%.

Moreover, the increased duration users invest in your pages results in enhanced customer data retention, laying the foundation for a robust email list and diverse opportunities for upselling down the line.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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