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Case Study
Dec 14, 2023

FOSSIL Multi-Vendor Marketplace Case Study And How to Start Your Own

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Fossil.com is a marketplace for watches, jewelry, and fashion accessories. If you're thinking about setting up your own online marketplace, Vendo is the way to go. You can get your marketplace rolling really fast, like in just a couple of days with Vendo. Plus, you can sell cool products from domestic brands and not stress about handling a dozen products or shipping hassles. Vendo takes care of the hard parts, so you can focus on making your marketplace awesome and one-of-a-kind.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Fossil.com Multi-vendor Marketplace with an Emphasis on Their Affiliate Program: The Trendy Time-Teller's Triumph

Fossil.com started out as just another watch brand, but they quickly turned into a huge deal. They created this online marketplace where they sell not just watches, but also jewelry and cool fashion accessories. They've got this knack for blending old-school styles with modern trends. We're talking big numbers in sales and a customer base that spans the globe.

A Mix of Everything Stylish

What's their secret sauce? Diversity in products. From vintage-inspired watches that remind you of the 50s to sleek, modern leather bags, they've got a bit of everything. This mix-and-match approach has attracted fashion lovers of all tastes, keeping their marketplace buzzing with activity.

Global Reach, Local Feel

Fossil.com isn't just selling in one place; they've gone global. But the cool thing is, they manage to keep a local feel in their products, making customers from different parts of the world feel like there's something just for them. This global yet personal approach has helped them spread their wings far and wide.

Sharing the Love: The Affiliate Program

They've got this affiliate program where if you help sell their products through your blog or social media, you get a cut of the sales. It's a smart way to get more people to visit their marketplace and helps the affiliates (that's you!) earn some extra cash.

Crafting Your Own Success Story

Want to mirror Fossil.com success with your marketplace? Start by offering a variety of products. Mix up the old with the new, just like they do. Aim to reach customers all over the world but keep things feeling personal and relatable. And think about setting up an affiliate program to boost your sales and reach. Keep your eyes on what your customers want, and who knows, you might be the next big name in the online marketplace world.

Get started with a marketplace like Fossil on Vendo!

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.

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