Case Study
Oct 13, 2023

Folksy multi-vendor marketplace success

Written by

Folksy is an online marketplace that focuses on handmade and artisanal products, particularly those made by independent artists and crafters. It's similar in some ways to other online marketplaces like Etsy. Folksy provides a platform for makers and artists to sell their unique and handmade items, including jewelry, art, clothing, and various crafts. The website allows shoppers to discover and purchase a wide range of creative and original items directly from the people who create them.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.


Origins and History

Folksy didn't just pop out of thin air. It sprouted back in 2008 in the United Kingdom. The brainchild of James Boardwell and Rob Lee, it was a response to the need for a dedicated marketplace for handcrafted treasures. Born out of passion, Folksy started small but had big dreams.

Growth and Today

Fast forward to today, and Folksy is a bustling hub for handmade enthusiasts and makers. It has grown into a vibrant community where artisans and crafters from the UK and beyond come to showcase their talents. It's not just about selling, it's about sharing stories and creativity.

The Secrets of Success

What makes Folksy stand out in the world of online marketplaces? It's all about keeping it real. Folksy has strict rules to ensure that everything on its virtual shelves is genuinely handmade or designed by the sellers. This authenticity is its secret sauce. Plus, it has a friendly vibe, making it easy for buyers to chat with sellers, ask questions, and get personalized service.

How to Replicate Folksy's Success

Want to build a thriving online marketplace like Folksy? Here's the recipe in simple bullet points:

Authenticity is Key

Keep it real. Make sure everything on your platform is genuinely handmade or designed by sellers.

Create a Community

Encourage interaction between buyers and sellers. Make it easy for them to communicate and share stories.

Easy Peasy Navigation

Keep the website user-friendly. Nobody likes getting lost in a digital maze.

Tell Stories

Share the stories behind the products. Everyone loves a good backstory.

Quality Control

Maintain high standards. Ensure the products meet the expected quality.

Folksy's success story is a testament to the appeal of handmade and the power of community. It's a reminder that even in a world of mass production, there's a special place for the handmade, the unique, and the heartfelt.

Get started with a marketplace like Folksy on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.