Case Study
Jan 8, 2024

FASHIONPHILE eCommerce case study and how to start a look-alike marketplace

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FASHIONPHILE is an online platform specializing in buying and selling pre-owned luxury handbags, accessories, jewelry, and watches. If you're all set to dive into a similar eCommerce scene with a marketplace flair, Vendo is your easy ticket to rolling out a wide range of top-notch goodies from a whole bunch of cool brands. 

Vendo platform hooks you up with a look-alike marketplace that's quick to launch, ready for action in just a few days. Vendo deals with the inventory and shipping drama, so you can concentrate on what really matters - your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

FASHIONPHILE's Stylish Success Story:

FASHIONPHILE, a trailblazer in the world of pre-loved designer handbags, accessories, fine jewelry, and watches, has been rocking the re-commerce scene since 1999. It's where high-end luxury meets top-notch authentication tech, offering a treasure trove of sought-after brands and unique pieces, from rare vintage finds to the latest limited editions. They were the first in their game to team up with a major retailer, Neiman Marcus, giving sellers swanky spots to drop off their goods and the option to get paid in Neiman Marcus gift cards. Founded by Sarah Davis, FASHIONPHILE has grown into the go-to authority for fancy second-hand swag, nabbing spots in glossy mags like Marie Claire and Vogue Business, and proving that luxury doesn't always have to come with a hefty price tag.

FASHIONPHILE's Hottest Product Categories:

Designer Handbags:

  1. Chanel Flap Bags & Louis Vuitton Speedys: Icons of the luxury world, these bags are perennial bestsellers.
  2. Hermès Birkins & Kellys: The epitome of luxury, these sought-after pieces often sell as soon as they hit the site.

Fine Jewelry:

  1. Cartier Love Bracelets & Tiffany Necklaces: Timeless pieces that add a touch of luxury to any outfit.
  2. Vintage and Rare Finds: Unique pieces that cater to collectors and fashionistas looking for something truly special.

Luxury Watches:

  1. Rolex Submariners & Omega Speedmasters: Classic timepieces that are investments as much as accessories.
  2. Limited Edition Pieces: Watches that double as a statement and a smart financial move.


  1. Silk Scarves & Leather Wallets: From brands like Gucci and Hermès, these add a luxury touch to everyday life.
  2. Designer Sunglasses: High-fashion shades from the likes of Prada and Dior.

Keys to FASHIONPHILE's Success:

Authenticity Guarantee:

  • Cutting-Edge Authentication: Investing in technology and expertise to ensure every item is the real deal.
  • Trust: Building a reputation as a reliable place to buy genuine luxury goods.

Broad Selection:

  • Variety: Offering everything from the latest trends to timeless classics.
  • Rare Finds: Providing access to items that aren't available anywhere else.

Strategic Partnerships:

  • Neiman Marcus Collaboration: A game-changer that offers credibility and a physical presence in high-end retail spaces.
  • Omnichannel Experience: Seamlessly blending online shopping with in-store consignment and pickup.

Customer-Centric Approach:

  • Competitive Pricing: Ensuring items are priced right to attract savvy luxury shoppers.
  • Excellent Service: Providing a top-notch customer experience from browsing to unboxing.

Market Expertise:

  • Trend Spotting: Staying ahead of what's hot in the luxury world to keep inventory fresh and desirable.
  • Brand Knowledge: Deep understanding of what makes each designer piece special and valuable.

To replicate FASHIONPHILE's success in your own e-commerce business, focus on building trust through authenticity and quality, maintain a diverse and desirable inventory, form strategic partnerships, prioritize customer experience, and stay informed about market trends and brand values.

Get started with a look-alike marketplace like FASHIONPHILE on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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