Case Study
Dec 14, 2023

FAIRE Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is an innovative online marketplace that connects independent brands and retailers, offering a unique platform for wholesale buying and selling of distinctive products. It's a key destination for small businesses looking to discover and stock exceptional items. If you are thinking about launching your own online marketplace? Check out Vendo.

Vendo is really easy and won't break the bank. In just a couple of days, you can have your marketplace ready to roll. You can offer cool products from domestic brands without the stress of handling dozens of inventory or shipping nightmares. Vendo sorts out the complicated parts, letting you focus on creating a marketplace that's totally unique and super cool.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Weaving Success in the Marketplace with an Innovative Affiliate Program The Small Business Champion started as a unique idea in the online marketplace world, focusing on connecting independent retailers and brands. They've made a huge splash, with thousands of retailers and brands using their platform to buy and sell unique products. The numbers are impressive: has facilitated millions in sales, helping small businesses thrive in a competitive market.

A Melting Pot of Unique Finds

What's the recipe for success? Their vast and varied selection. From handmade jewelry to organic skincare, they've got a bit of everything. This diversity attracts a wide range of retailers, all looking for something special and different for their stores.

Bridging the Gap Between Makers and Sellers isn't just about products; it's about people. They've created a community where independent makers and small retailers can connect and grow together. This focus on community and mutual growth has been a big part of their appeal.

Earning Together: Affiliate Program , an affiliate program, is another layer of their success. It allows bloggers, influencers, and industry experts to promote to their audience. In return, affiliates earn commissions for referrals that lead to sales. This program helps spread the word about while supporting the affiliate community.

Crafting Your Marketplace Success Story

Inspired by To create a successful marketplace, start by focusing on a niche community, like they did with independent retailers and brands. Offer a wide variety of products to attract a diverse audience. Building a strong community around your platform is key. Consider launching an affiliate program to widen your reach and create additional revenue streams. Stay true to your vision, and you could be the next big thing in the online marketplace arena.

Get started with a marketplace like Faire on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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