Case Study
Jan 8, 2024

Everything But The House eCommerce case study and how to start a look-alike marketplace

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Everything But The House (EBTH) is an online estate sale marketplace offering product categories ranging from vintage collectibles and furniture to art and jewelry, where users can discover unique and previously-owned treasures. If you want to jumpstart a similar e-commerce venture using a marketplace approach, Vendo simplifies the process by helping you showcase a diverse range of high-quality products from numerous outstanding brands. 

With Vendo's platform, you can swiftly establish a marketplace that mirrors successful models, getting it operational within days. Vendo handles the complexities of inventory management and shipping logistics, freeing you up to prioritize what truly matters - delivering top-notch service to your valued customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Everything But The House (EBTH): Redefining Estate Sales Online

Everything But The House, or EBTH, emerged as an authenticated marketplace with a mission to make discovering and selling unique possessions effortless. The journey began when Jacquie and Brian envisioned a transparent solution for individuals and families seeking to part with their cherished collections. Fast forward nine years, and EBTH remains committed to their vision, offering a revolutionary platform driven by unparalleled service and innovative technology. 

In 2007, Jacquie and Brian co-founded EVERYTHING BUT THE HOUSE, initially focusing on estate sales with an online presence. Their pivotal moment came in 2008 when they ventured into selling entire estates online, witnessing a rapid surge in bidding activity. This breakthrough inspired them to consistently exceed their clients' expectations. Today, is the go-to marketplace for furniture, jewelry, art, coins, cars, collectibles, and more, with over 30,000 items finding new homes each month. Jacquie and Brian's belief that every house holds a one-of-a-kind treasure continues to drive EBTH's success.

Best Selling Product Categories and Examples:

Furniture: EBTH features a diverse selection of furniture, including vintage, antique, and contemporary pieces, making it a go-to destination for home decor enthusiasts.

  1. Example: An antique oak dining table or a mid-century modern sofa.

Jewelry: The platform showcases an array of jewelry items, from fine diamonds and gemstones to vintage costume jewelry.

  1. Example: A diamond engagement ring or a collection of vintage brooches.

Art: EBTH offers a curated collection of artworks, including paintings, sculptures, and prints, attracting art collectors and enthusiasts.

  1. Example: An original oil painting by a renowned artist or a limited edition print.

Coins: Coin collectors find a treasure trove of rare and collectible coins, ranging from ancient to modern currencies.

  1. Example: A set of rare gold coins or a collection of historic silver dollars.

Collectibles: EBTH caters to collectors with an assortment of unique collectibles, such as vintage toys, sports memorabilia, and rare books.

  1. Example: A vintage Star Wars action figure set or a signed sports jersey.

Success Factors for Replication:

  • Authenticity and Transparency: Ensure the authenticity of products and maintain transparency in descriptions, including any flaws or imperfections.
  • Curated Collections: Create curated collections and themed auctions to engage a wider audience with specific interests.
  • Professional Appraisals: Employ experts or appraisers to accurately assess the value of items, building trust among buyers and sellers.
  • User-Friendly Platform: Develop an easy-to-navigate website or app that simplifies the browsing, bidding, and buying processes.
  • Marketing and Promotion: Invest in marketing strategies, including social media campaigns and email newsletters, to attract both buyers and sellers.
  • Auction Dynamics: Implement competitive bidding structures and auction end times to drive excitement and urgency among bidders.
  • Customer Engagement: Foster a sense of community by encouraging buyer and seller interactions, such as questions and comments on listings.
  • Shipping and Logistics: Streamline shipping and logistics processes to ensure items are securely delivered to buyers in a timely manner.
  • Customer Support: Offer responsive customer support to address inquiries, issues, and facilitate smooth transactions.
  • Data Security: Prioritize data security and privacy, particularly when handling sensitive customer information and financial transactions.
  • Seller Onboarding: Simplify the process for sellers to list their items, including clear guidelines and assistance with uploading images and descriptions.
  • Payment Solutions: Provide secure and convenient payment options, such as credit cards and online payment gateways.

By embracing these success factors, aspiring e-commerce entrepreneurs can create a thriving online marketplace that mirrors the achievements of Everything But The House. Authenticity, transparency, and a user-friendly platform, coupled with effective marketing and strong customer engagement, are essential elements in attracting a diverse community of buyers and sellers. Curating unique collections and maintaining trust in product listings can contribute to the growth and sustainability of a successful e-commerce venture.

Get started with a look-alike marketplace like Everything But The House on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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