Case Study
Sep 16, 2023

EverlyWell mobile app case study 

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EverlyWell mobile app offers a wide range of at-home regulatory-compliant diagnostic tests, providing users with convenient access to physician-reviewed results and insights via their mobile devices, including at-home COVID testing.  By integrating in-app shopping using Vendo, an app similar to EverlyWell could effortlessly tap into an extra revenue channel.  Add Vendo to your mobile app through a WebView to establish an in-app marketplace, allowing users to explore and purchase products from domestic brands, while earning a commission for each transaction.


Utilize Vendo's comprehensive offering to manage a thriving marketplace business, featuring an efficient marketplace platform, a carefully curated brand catalog, and the option to onboard your own brands.

Success factors of EverlyWell mobile app

User-Friendly Interface: EverlyWell's mobile app offers an intuitive and user-friendly interface, making it easy for users to navigate and access the features and services.

Comprehensive Test Selection: The app provides a wide range of comprehensive health and wellness tests, allowing users to select tests based on their specific needs and preferences.

Convenient Sample Collection Process: EverlyWell's app simplifies the sample collection process, providing clear instructions and guidance for users to collect samples in the comfort of their own homes.

Secure and Private Data Handling: The app ensures the security and privacy of user data, implementing robust measures to protect sensitive health information and maintain confidentiality.

Insightful Results Interpretation: EverlyWell's app offers clear and easy-to-understand interpretations of test results, empowering users to make informed decisions about their health.

Seamless Communication: The app facilitates seamless communication between users and healthcare professionals, enabling users to seek guidance and support as needed.

Personalized Health Recommendations: EverlyWell's app provides personalized health recommendations based on test results, offering insights and suggestions for improving overall well-being.

Educational Resources: The app offers access to educational resources and information related to various health conditions, empowering users to learn more about their health and wellness.

Integration with Health Devices: EverlyWell's app seamlessly integrates with health tracking devices, allowing users to sync and monitor their health data within the app for a holistic view of their well-being.

Continuous Updates and Support: The app ensures continuous updates and support, incorporating new features and improvements to enhance the user experience and address user needs effectively.

Suggestions for EverlyWell mobile app's growth

Expanded Test Offerings: EverlyWell can consider expanding its test offerings to cover a broader range of health and wellness categories, catering to diverse user needs and preferences.

Integration with Wearable Devices: The app could integrate with popular wearable health and fitness devices to allow users to seamlessly track and monitor their health data within the EverlyWell ecosystem.

Telehealth Integration: Consider integrating telehealth services within the app to provide users with the option to consult healthcare professionals for further guidance and support based on their test results.

Community Engagement Features: Implement community engagement features such as forums, discussion boards, or support groups within the app to foster a sense of community and support among users with similar health interests.

Personalized Health Plans: Offer personalized health plans based on users' test results and health goals, providing tailored recommendations and actionable steps to improve overall well-being.

Health Challenges and Goals: Introduce interactive health challenges and goal-setting features to encourage users to proactively engage in improving their health, fostering a sense of achievement and motivation.

Enhanced Data Visualization: Improve data visualization within the app to provide users with clear and insightful representations of their health data, enabling them to track progress and understand trends more effectively.

Collaboration with Healthcare Providers: Foster collaborations with healthcare providers to offer specialized tests and services, establishing EverlyWell as a trusted platform for comprehensive health management.

Gamification Elements: Incorporate gamification elements such as rewards, achievements, or progress tracking to make the health journey more engaging and enjoyable for users.

Localized Content and Services: Tailor content and services to specific geographic regions or cultural preferences, ensuring that the app resonates with a diverse global audience and addresses localized health needs.

Suggestions for other businesses to replicate EverlyWell success

Focus on User-Centric Design: Prioritize user experience and design a seamless, user-friendly platform that simplifies the entire process, from browsing products to making purchases.

Diverse Product Offerings: Offer a diverse range of products or services to cater to various customer needs and preferences, allowing for personalized experiences and greater market appeal.

Convenient and Secure Transactions: Ensure seamless and secure transaction processes, providing multiple payment options and robust security measures to instill trust and convenience for customers.

Educational Content and Resources: Provide valuable educational content and resources related to the products or services offered, empowering customers with knowledge and building trust in the brand.

Personalized Recommendations: Implement algorithms or personalized recommendation systems to suggest products or services based on customer preferences, purchase history, and browsing behavior.

Transparent and Responsive Customer Service: Establish transparent communication channels and responsive customer service to address inquiries, concerns, and feedback promptly, fostering customer satisfaction and loyalty.

Embrace Technology Integration: Leverage technology to enhance the customer experience, such as integrating with wearable devices, offering virtual try-on experiences, or providing augmented reality features.

Community Building: Foster a sense of community by creating forums, social media engagement, or loyalty programs to connect with customers, encourage brand advocacy, and gather valuable feedback.

Strategic Partnerships: Form strategic partnerships with complementary businesses or influencers to expand reach, enhance credibility, and offer unique collaborations or promotions.

Continuous Innovation and Improvement: Embrace a culture of continuous innovation and improvement, staying abreast of industry trends, customer feedback, and technological advancements to evolve and stay competitive in the market.

Improve your mobile app's ARPU with Vendo, allowing users to access amazing products from domestic brands and tripling affiliate sales commissions to 20-30%, offering 3-5 times more than typical affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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