Case Study
Dec 14, 2023

Everlane Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a cutting-edge online marketplace known for its ethically sourced and transparently priced apparel. It's a fashion destination for those seeking quality, minimalist designs with a focus on sustainability. Got an idea for your own online marketplace? Vendo is your go-to.

Vendo super simple and affordable. In a snap, like just a few days, you can get your marketplace up and running. You'll be able to sell awesome products from domestic brands, and the best part? No stress over handling dozens of inventory or shipping. Vendo handles the tricky stuff, so you can have a blast making your marketplace stand out and be really cool.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Stylishly Conquering the Online Marketplace with a Sustainable Affiliate Program The Ethical Fashion Pioneer began as a bold entrant in the online fashion marketplace, focused on ethical sourcing and transparent pricing. They revolutionized the way people think about fashion, rapidly gaining popularity. With hundreds of thousands of customers and a product line that has expanded significantly, Everlane has made a notable mark in the industry, championing the cause of sustainability in fashion.

Transparency Meets Style

The key to Everlane is success? Their commitment to transparency. They broke the mold by openly sharing the costs of making their clothes, winning over customers who appreciate honesty and ethical practices. Plus, their minimalist, high-quality designs cater to a growing demand for sustainable yet stylish clothing.

A Movement of Conscious Consumerism

Everlane isn't just selling clothes; they're promoting a movement. They've tapped into a community of consumers who are conscious about the impact of their purchases. By aligning their brand with these values, Everlane has not only built a loyal customer base but also set new standards in the fashion industry.

Fashion Forward: Everlane Affiliate Program

Everlane affiliate program complements their ethical approach. It invites fashion bloggers and influencers who share their values to promote Everlane products. Affiliates earn a commission on sales, making it a win-win: they support ethical fashion and make money doing it.

Your Blueprint for Marketplace Success

Inspired by Everlane? To replicate their success, focus on a clear, ethical mission. Be transparent with your customers, just like Everlane is with their pricing and sourcing. Offer high-quality products that align with your values. An affiliate program can help spread your message and expand your reach. Stay true to your principles, and you could be the next big thing in the online marketplace world.

Get started with a marketplace like Everlane on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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