Case Study
Dec 31, 2023

Everlane eCommerce Case Study and How to Start a Look-Alike Marketplace

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Everlane is a fashion brand that specializes in minimalistic, high-quality clothing and accessories for men and women, known for its transparent pricing and commitment to sustainability. If you're jazzed about kicking off a look-alike eCommerce business with a marketplace twist, Vendo's got your back. It simplifies things big time, so you can start peddling a whole variety of top-notch brand products super easily.

Vendo simplifies the process of creating a successful eCommerce marketplace, offering access to a wide range of products from domestic brands. With Vendo managing inventory and shipping logistics, you can dedicate your efforts to providing outstanding customer service, effectively launching and overseeing your marketplace, and keeping your primary focus on what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Everlane, E-Commerce Success Story

Introduction to Everlane
Everlane has emerged as a distinguished fashion brand, celebrated for its commitment to transparency, quality, and ethical manufacturing. Since its inception in 2010 in San Francisco, California, Everlane has been steadfast in its mission to provide consumers with beautifully crafted clothing and footwear for both men and women. 

With a robust online platform, customers can conveniently explore and purchase products that align with their values and style preferences. Everlane's approach to fashion is rooted in creating timeless pieces designed to last, all while maintaining ethical standards across its supply chain.

Top-Selling Product Categories

Everlane's apparel collection is a testament to its dedication to quality, comfort, and classic design.

  1. T-Shirts: The "Premium-Weight Crew" t-shirt is a standout, known for its durability and comfort, embodying the brand's commitment to creating staples that last.
  2. Jeans: Everlane offers a range of denim options, from sleek skinny jeans to relaxed fits, all made with premium materials and ethical practices.
  3. Dresses & Outerwear: From casual day dresses to sophisticated outerwear, Everlane's collection meets a variety of needs and style preferences, ensuring versatility and elegance.

Everlane's footwear collection combines style, comfort, and sustainability, offering options suitable for various occasions.

  1. Sneakers: Designed for everyday wear, Everlane's sneakers are as stylish as they are comfortable, suitable for a range of activities and outfits.
  2. Boots: The "Day Boot" is a versatile and chic option, exemplifying the brand's ability to blend functionality with fashion-forward design.
  3. Flats: Everlane's flats are a perfect blend of comfort and sophistication, ideal for both office wear and casual outings.

To complement its clothing and footwear, Everlane provides a selection of accessories that uphold the same standards of quality and ethical production.

  1. Bags: The "Day Market Tote" is a popular choice among customers, known for its practicality and sleek design, making it an ideal accessory for everyday use.
  2. Scarves & Belts: These accessories are crafted to enhance any outfit, adding a touch of elegance and functionality to the wearer's ensemble.

Everlane stands as a paradigm of how modern fashion can be both stylish and socially responsible. With a comprehensive range of apparel, footwear, and accessories, the brand offers consumers the opportunity to make conscious choices without compromising on quality or design. 

Everlane's commitment to transparency, ethical manufacturing, and timeless style has not only earned it a loyal customer base but also set a new standard for the fashion industry at large. As Everlane continues to grow and evolve, it remains dedicated to its mission of providing exceptional products that consumers can feel good about wearing, making it a true beacon of ethical and fashionable retail.

Success Factors for Aspiring E-commerce Entrepreneurs:

  1. Transparency: Everlane's transparent pricing and commitment to ethical production resonate with consumers seeking honesty in fashion.
  2. Quality: Focus on delivering high-quality products to build trust and customer loyalty.
  3. Sustainability: Incorporate eco-friendly practices and materials into your business model to attract environmentally-conscious customers.
  4. Online Presence: Invest in a user-friendly website and strong online marketing to reach a broader audience.
  5. Customer Engagement: Engage with customers through social media, newsletters, and personalized experiences to foster a loyal community.

With these strategies, you can follow in Everlane's footsteps and create a successful e-commerce business.

Get started with a look-alike marketplace like Everlane on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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