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Case Study
Nov 28, 2023

Esquire Affiliate Revenue Success Tripled

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Esquire, a distinguished name in men's lifestyle and entertainment publishing, stands as a prominent source for insightful content and cultural commentary. Leveraging its influential position, Esquire actively explores avenues to enhance its revenue streams. Through strategic utilization of affiliate links, particularly from product reviews and recommendations, Esquire taps into one of the fastest-growing revenue sources in the media industry. With the integration of Vendo, Esquire envisions a promising opportunity to significantly amplify its sales commissions—potentially experiencing a 3-5x increase. This strategy involves seamlessly embedding shoppable products and a user-friendly shopping cart into its editorial content. Here's a detailed breakdown of how this innovative approach could reshape Esquire's financial dynamics, providing an enriched experience for its audience seeking sophisticated lifestyle insights.


Elevate your marketplace experience with Vendo – the one-stop-shop for all your needs. This comprehensive solution provides a platform for automating day-to-day operations, a carefully curated brand catalog (or an invitation for your own brands), merchandising tools, and the flexibility to sell through various channels. Trust Vendo for ongoing daily support as your marketplace business grows.

Choose Vendo for a fresh perspective on affiliate marketing; it goes beyond conventional links, prioritizing extended visitor engagement, customer data protection, and upselling potential.

Unlocking Success in Digital Publishing

Esquire, founded in 1933, stands as a renowned American men's magazine that covers a wide range of topics, including fashion, culture, lifestyle, politics, and entertainment. Recognized for its sophisticated and diverse content, Esquire has become a staple in the world of men's publications, appealing to a discerning audience seeking a blend of insightful journalism and style.

Success Factors of Esquire

1. Diverse Content Mix:

Esquire's success is rooted in its diverse content mix, spanning fashion, culture, politics, lifestyle, and entertainment. This broad spectrum of topics caters to the multifaceted interests of its audience.

2. Editorial Excellence:

The magazine is known for its editorial excellence, featuring in-depth articles, interviews, and opinion pieces. Esquire's commitment to quality journalism sets it apart as a trusted source for thought-provoking and engaging content.

3. Iconic Cover Stories:

Esquire has produced iconic cover stories featuring influential personalities, celebrities, and cultural figures. These cover stories often delve into the personal and professional lives of individuals, creating buzz and anticipation.

4. Fashion and Style Authority:

As a leading men's magazine, Esquire has established itself as an authority in fashion and style. The publication showcases the latest trends, provides style advice, and highlights notable designers, influencing the sartorial choices of its readers.

5. Thoughtful Cultural Commentary:

The magazine offers thoughtful cultural commentary on societal issues, politics, and current events. Esquire's ability to blend cultural analysis with lifestyle content adds depth to its narrative and resonates with an intellectually engaged audience.

6. Lifestyle and Wellness Coverage:

Esquire provides comprehensive coverage of lifestyle and wellness topics, addressing areas such as health, fitness, travel, and relationships. This holistic approach reflects the diverse interests and priorities of its readership.

7. Engaging Entertainment Features:

The inclusion of engaging entertainment features, including film and television reviews, celebrity interviews, and pop culture analyses, contributes to Esquire's relevance in the entertainment landscape.

8. Visual Appeal and Photography:

Esquire invests in visual appeal, featuring high-quality photography and design. The visually captivating layout enhances the overall reading experience and complements the magazine's commitment to style.

9. Digital Adaptation and Online Presence:

The magazine has successfully adapted to the digital age, maintaining a strong online presence. Esquire's digital platforms provide additional content, interactive features, and a platform for ongoing engagement.

10. Brand Collaborations and Events:

Esquire engages in brand collaborations and events, extending its influence beyond print and digital. Partnerships and events aligning with the magazine's brand contribute to its cultural impact and outreach.

Esquire's Audience and Values

Culturally Savvy Men, Professionals, and Style Enthusiasts:

Esquire's audience comprises culturally savvy men, professionals, and style enthusiasts. The magazine appeals to individuals seeking a sophisticated blend of intellectual content, fashion insights, and cultural commentary.

Intellectual Curiosity and Style Consciousness:

Esquire's readers value intellectual curiosity, appreciating the magazine's thought-provoking articles and cultural commentary. Additionally, readers prioritize style consciousness, relying on Esquire for fashion inspiration and lifestyle guidance.

Suggestions for Sustaining and Enhancing Success

1. Digital Innovation and Multimedia Content:

Continue investing in digital innovation, exploring multimedia content formats such as videos, podcasts, and interactive features. This enhances audience engagement and caters to diverse content consumption preferences.

2. Exclusive Online Features:

Introduce exclusive online features, articles, and interactive content that complement the print edition. Online exclusives can provide added value to digital subscribers and attract a broader online audience.

3. Virtual Events and Webinars:

Host virtual events and webinars featuring thought leaders, celebrities, and experts. This interactive approach extends Esquire's cultural influence beyond the pages of the magazine and creates meaningful experiences for readers.

4. Personalized Content Recommendations:

Implement personalized content recommendation algorithms for digital platforms. This enhances user experience by delivering tailored content based on readers' preferences and behaviors.

5. Social Responsibility Campaigns:

Engage in social responsibility campaigns and initiatives aligned with current societal issues. Esquire's influence can be leveraged to raise awareness and contribute positively to social discourse.

6. Global Perspectives and Contributors:

Incorporate global perspectives and contributors to diversify the magazine's cultural coverage. Featuring voices from different regions and backgrounds can enrich the content and appeal to an even broader international audience.

7. Collaborative Fashion and Design Showcases:

Collaborate with emerging designers, fashion houses, and artists for exclusive showcases. These collaborations can introduce fresh perspectives, support emerging talent, and enhance Esquire's reputation as a style authority.

8. Reader-Generated Content Initiatives:

Initiate reader-generated content initiatives, such as contests or submissions for articles and features. Involving readers in the creative process fosters community engagement and strengthens the connection between Esquire and its audience.

9. Sustainable Fashion and Lifestyle Features:

Increase coverage of sustainable fashion and lifestyle choices. Addressing environmental and ethical considerations aligns with evolving consumer values and positions Esquire as a guide for conscious living.

10. Digital Subscription Loyalty Programs:

Implement loyalty programs for digital subscribers, offering exclusive perks, early access to content, and special features. This encourages reader retention and fosters a sense of community among dedicated digital subscribers.

In conclusion, Esquire's enduring success is a result of its commitment to diverse and thought-provoking content, style authority, and cultural relevance. By embracing digital innovation, expanding its global reach, and staying attuned to evolving reader preferences, Esquire can continue to captivate and inspire its audience in the dynamic landscape of men's publications.

However, exploring a different tactic to capitalize on your online audience may present new opportunities.

Capitalize on Vendo's multi-brand marketplace to potentially triple your affiliate sales commission, achieving an impressive 20-30%.

Apart from the extended time users spend on your pages, anticipate a growth in customer data retention for effective email list expansion and a wide array of potential upselling avenues.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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