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Case Study
Oct 19, 2023

Entertainment Weekly Affiliate Revenue Success Tripled

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Entertainment Weekly, a prominent source for entertainment news, reviews, and pop culture insights, occupies a significant space in delivering comprehensive coverage across the entertainment industry. Recognizing the importance of sales commissions, particularly derived from product reviews and recommendations, Entertainment Weekly explores the potential to enhance its revenue streams. With the integration of Vendo, a promising opportunity emerges for Entertainment Weekly to substantially boost its sales commissions—potentially experiencing a 3-5x increase. The methodology involves seamlessly embedding shoppable products and a user-friendly shopping cart into its content, marking a strategic move in redefining the monetization landscape. Here's a detailed breakdown of how this innovative approach could elevate Entertainment Weekly's financial prospects and provide an enriched experience for its audience seeking the latest in entertainment and pop culture.


Vendo is your comprehensive partner for marketplace success – the one-stop-shop. Offering a platform for automating daily operations, a curated brand catalog (or an invitation for your own brands), merchandising tools, and multi-channel selling capabilities, Vendo ensures ongoing daily support for the evolution of your marketplace business.

Vendo leads the way in affiliate marketing evolution, going beyond standard links to ensure extended visitor engagement, protect customer data, and unlock avenues for strategic upselling.

Unlocking Success in Digital Publishing

Entertainment Weekly, launched in 1990, stands as a prominent source of entertainment news, reviews, and features. The magazine and digital platform have become a go-to destination for enthusiasts seeking the latest updates on movies, television, music, books, and celebrity culture. With a comprehensive and insightful approach, Entertainment Weekly has maintained its relevance in the ever-evolving landscape of pop culture journalism.

Success Factors of Entertainment Weekly

1. Comprehensive Entertainment Coverage:

Entertainment Weekly's success is grounded in its comprehensive coverage of various entertainment sectors, including film, television, music, literature, and celebrity news. This broad approach caters to a diverse audience with varied interests.

2. Exclusive Interviews and Features:

The magazine consistently secures exclusive interviews with celebrities, filmmakers, and artists. In-depth features provide readers with behind-the-scenes insights, making Entertainment Weekly a reliable source for exclusive content.

3. Timely and Relevant Content:

Entertainment Weekly prioritizes timely and relevant content, staying ahead of industry trends and breaking news. This approach ensures that readers receive the latest updates and insights in the dynamic world of entertainment.

4. Multimedia Integration:

The integration of multimedia elements, including images, videos, and interactive features, enhances the reader experience. This multimedia approach aligns with modern consumption habits and adds depth to the storytelling.

5. Pop Culture Commentary:

The magazine excels in providing insightful commentary on pop culture phenomena. Whether analyzing trends, critiquing new releases, or offering cultural perspectives, Entertainment Weekly contributes to the ongoing conversation around entertainment.

6. Awards Season Coverage:

Entertainment Weekly's thorough coverage of awards seasons, including the Oscars, Emmys, and Golden Globes, positions it as a reliable guide for enthusiasts interested in the recognition and celebration of excellence in entertainment.

7. Digital Platform Adaptation:

The adaptation to digital platforms has been a key success factor. Entertainment Weekly's online presence, including its website and social media channels, ensures that it remains accessible to a wide audience in the digital age.

8. Exclusive First Looks:

Offering exclusive first looks at upcoming releases, whether movies, TV shows, or music albums, generates anticipation and excitement among readers. This strategy enhances Entertainment Weekly's role as a trendsetter and tastemaker.

9. Reader Engagement Initiatives:

Entertainment Weekly engages with its readers through interactive features, polls, and community-building initiatives. This two-way communication fosters a sense of community among entertainment enthusiasts and strengthens reader loyalty.

10. Special Issues and Collector's Editions:

The publication's release of special issues and collector's editions, focusing on iconic franchises, anniversaries, or themed content, attracts dedicated fans and collectors. These editions contribute to both revenue and brand loyalty.

Entertainment Weekly's Audience and Values

Entertainment Enthusiasts, Pop Culture Aficionados, and Industry Insiders:

Entertainment Weekly's audience comprises avid entertainment enthusiasts, pop culture aficionados, and individuals working within the entertainment industry. Its content caters to those seeking in-depth insights into the world of movies, television, music, and celebrity culture.

Informed Entertainment Consumption:

Readers of Entertainment Weekly value being well-informed consumers of entertainment. The magazine's emphasis on providing comprehensive and exclusive content aligns with readers' desire to stay informed and engaged with the latest trends.

Suggestions for Sustaining and Enhancing Success

1. Enhanced Digital Interactivity:

Further enhance digital interactivity by incorporating features like augmented reality (AR) and virtual reality (VR) experiences. This immersive approach can elevate the online reading experience for audiences.

2. Personalized Content Recommendations:

Implement personalized content recommendation algorithms to deliver tailored recommendations based on readers' preferences. This enhances user engagement and ensures that readers discover content aligned with their interests.

3. Podcast and Video Content Expansion:

Expand into the podcast and video content space to cater to diverse content consumption preferences. Interviews, discussions, and behind-the-scenes footage can be delivered through these formats, reaching new audiences.

4. Exclusive Virtual Events:

Host exclusive virtual events, such as live interviews, Q&A sessions, and virtual red carpet coverage. These events create opportunities for reader engagement and participation in real-time entertainment experiences.

5. Collaborations with Emerging Creators:

Collaborate with emerging content creators, influencers, and entertainment commentators. Partnering with voices outside traditional media can bring fresh perspectives and attract younger audiences.

6. Augmented Reality (AR) Magazine Features:

Introduce augmented reality (AR) features within the physical magazine, allowing readers to unlock additional digital content or experiences by scanning certain pages. This innovative approach bridges the gap between print and digital.

7. Interactive Awards Predictions:

Develop interactive features for awards season predictions, allowing readers to vote and share their predictions. This engages the audience in the excitement surrounding major awards ceremonies.

8. Niche Content Exploration:

Explore niche content areas within entertainment, catering to specialized interests and subcultures. This approach can expand the magazine's audience by tapping into unique and passionate fanbases.

9. Collaborative Fan Challenges:

Initiate fan challenges and contests, encouraging readers to create and share their own entertainment-related content. This interactive approach fosters a sense of community and creativity among readers.

10. Enhanced Celebrity and Industry Insights:

Offer enhanced insights into the lives of celebrities and industry insiders through exclusive features, candid interviews, and day-in-the-life coverage. This approach humanizes the entertainment world and appeals to readers' curiosity.

In conclusion, Entertainment Weekly's continued success hinges on its ability to adapt to evolving media landscapes, engage with readers in innovative ways, and provide content that reflects the dynamic nature of the entertainment industry. By staying at the forefront of trends and embracing new technologies, Entertainment Weekly can maintain its status as a trusted source for entertainment enthusiasts.

However, an alternative route for monetizing your online audience can be a game-changer.

Unlock the benefits of Vendo's multi-brand marketplace, where launching your own could potentially triple your affiliate sales commission, reaching an impressive 20-30%.

Unlock the benefits of Vendo's multi-brand marketplace, where launching your own could potentially triple your affiliate sales commission, reaching an impressive 20-30%.

Moreover, the prolonged duration users spend on your pages contributes to the growth of customer data retention, paving the way for an expanded email list and a plethora of opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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