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Case Study
Oct 23, 2023

Elle Affiliate Revenue Success Tripled

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Elle, a renowned name in fashion, beauty, and lifestyle journalism, stands as a leading source for comprehensive insights and trends. Elle underscores the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Elle to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. 

By seamlessly incorporating shoppable products and a user-friendly shopping experience into its content, Elle can strategically enhance its monetization efforts, providing an enriched and interactive platform for readers seeking the latest in style, beauty, and lifestyle.


Simplify your marketplace operations with Vendo – the one-stop-shop that has it all. Enjoy a platform automating day-to-day operations, a curated brand catalog (or the ability to invite your own), merchandising tools, and the flexibility to sell through various channels. Vendo ensures ongoing daily support as your marketplace business expands.

Ditch the ordinary and embrace the extraordinary with Vendo; it outshines traditional affiliate links by fostering extended visitor engagement, securing customer data, and unlocking upselling potential.

Success factors for The Elle

Fashion Authority: Establishing Elle as a leading authority in the fashion industry, providing trendsetting content and insights.

Content Quality: Offering high-quality and engaging fashion, beauty, lifestyle, and culture content that resonates with the target audience.

Editorial Voice: Developing a unique editorial voice that sets Elle apart from competitors and attracts readers.

Audience Engagement: Building a strong community of engaged readers through interactive features, social media, and events.

Innovation: Staying ahead of trends and continuously innovating in content creation, design, and digital strategies.

Celebrity and Industry Partnerships: Collaborating with celebrities, influencers, and industry experts to enhance credibility and reach.

Visual Appeal: Providing visually appealing layouts, photography, and design that captivate readers and enhance the overall experience.

Digital Presence: Maintaining a strong online presence through a user-friendly website, social media platforms, and digital content distribution.

Market Differentiation: Offering unique perspectives, exclusive interviews, and behind-the-scenes access that differentiate Elle from other fashion magazines.

Adaptability: Being flexible and responsive to changing consumer preferences, industry trends, and technological advancements to stay relevant and competitive in the fashion publishing industry.

Evaluation of Elle value proposition and audience

Value Proposition:

Clarity and Differentiation: Is Elle's value proposition clear and distinctive, communicating the unique benefits and style it offers to its readers?

Relevance and Engagement: Does Elle provide relevant and engaging fashion, beauty, lifestyle, and culture content that resonates with its audience?

Editorial Voice: How strong and consistent is Elle's editorial voice in setting trends, offering insights, and connecting with its readers?

Visual Appeal: Does Elle maintain a visually appealing layout, photography, and design that enhance the overall reader experience?

Innovation: Is Elle innovative in content creation, digital strategies, and staying ahead of industry trends to keep its audience engaged?


Demographics: What are the demographics of Elle's audience in terms of age, gender, interests, income level, and geographic location?

Psychographics: What are the psychographic characteristics of Elle's audience, such as lifestyle preferences, values, attitudes, and behaviors?

Engagement Level: How engaged is Elle's audience with the content, social media platforms, events, and community initiatives offered by the magazine?

Brand Perception: How is Elle perceived by its audience in terms of credibility, authority in the fashion industry, and alignment with their preferences?

Audience Growth: Is Elle effectively reaching and expanding its audience base through digital channels, events, partnerships, and other outreach efforts?

Suggestions for replicating success

Study successful models: Analyze thriving fashion and lifestyle magazines like Elle to understand their strategies and best practices.

Focus on quality content: Provide high-quality, engaging, and trendsetting fashion, beauty, and lifestyle content that resonates with your target audience.

Audience engagement: Build a strong community of engaged readers through interactive features, social media, and events to foster a loyal readership.

Differentiate your brand: Develop a unique editorial voice, visual style, and content offerings that set you apart from competitors in the fashion publishing industry.

Innovation: Stay ahead of trends by continuously innovating in content creation, design, and digital strategies to keep your audience engaged and interested.

Collaborate with influencers: Partner with celebrities, influencers, and industry experts to enhance credibility, reach new audiences, and stay relevant.

Digital presence: Maintain a strong online presence through a user-friendly website, active social media engagement, and digital content distribution to reach a wider audience.

Adaptability: Be flexible and responsive to changing consumer preferences, industry trends, and technological advancements to remain competitive and relevant in the fashion publishing landscape.

Listen to feedback: Actively seek feedback from your audience to understand their needs, preferences, and perception of your brand, and make adjustments as needed.

Continuously improve: Foster a culture of continuous learning, innovation, and improvement to replicate success and stay at the forefront of the fashion and lifestyle publishing industry.

However, you might want to consider a different route for generating income from your online audience.

Establish your multi-brand marketplace on Vendo to potentially triple your affiliate sales commission, reaching an impressive 20-30%.

In the context of extended user engagement on your pages, envision a rise in customer data retention that will drive the growth of your email list and open up a spectrum of potential upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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