Vendo gives you full customizability, ownership & CONTRol of your ecommerce
Sep 15, 2023

eHow Affiliate Revenue Success Tripled

Written by

eHow, a comprehensive online resource providing practical advice and how-to guides, stands as a go-to platform for individuals seeking information on diverse topics. Recognizing the significance of sales commissions, particularly derived from product reviews and recommendations, eHow explores the potential to enhance its revenue streams. Through the integration of Vendo, there lies a promising opportunity for eHow to substantially boost its sales commissions—potentially experiencing a 3-5x increase. The strategy involves seamlessly embedding shoppable products and a user-friendly shopping cart into its content, revolutionizing the monetization landscape. Here's a detailed breakdown of how this innovative approach could reshape eHow's financial dynamics and provide an enriched experience for its audience seeking practical insights and guidance.


Simplify your marketplace journey with Vendo – the one-stop-shop that covers it all. From an automated platform for day-to-day operations to a curated brand catalog (or the ability to invite your own), merchandising tools, and the option to sell through multiple channels, Vendo is committed to ongoing daily support for your growing marketplace business.

Embrace innovation with Vendo – unlike traditional affiliate links, it excels in maintaining prolonged visitor engagement, safeguarding customer data, and maximizing opportunities for upselling.

Unlocking Success in Digital Publishing

eHow, established in 1999, is a widely recognized online resource that provides practical information and step-by-step guides across various topics. Originally known for its how-to articles and tutorials, eHow has evolved into a diverse platform covering everything from DIY projects and home improvement to lifestyle and health. Its user-friendly format and accessible content make it a go-to destination for individuals seeking guidance on a wide array of subjects.

Success Factors:

1. Extensive How-To Guides:

eHow's success is rooted in its extensive collection of how-to guides, offering clear and concise instructions for a myriad of tasks. This comprehensive repository positions eHow as a reliable source for practical information.

2. User-Friendly Interface:

The platform's user-friendly interface simplifies navigation, allowing users to easily find and access the information they need. The straightforward design contributes to a positive user experience.

3. Diverse Content Categories:

eHow's expansion into diverse content categories, including DIY, crafts, cooking, health, and lifestyle, broadens its audience appeal. The platform caters to individuals with varied interests and needs.

4. Multimedia Integration:

eHow integrates multimedia elements such as images and videos into its content, enhancing the effectiveness of its tutorials. Visual aids contribute to better comprehension and engagement for users.

5. Search Engine Visibility:

The platform's focus on search engine optimization (SEO) enhances its visibility on search engines. This strategic approach ensures that eHow's content ranks well and attracts a substantial online audience.

6. Community-Driven Content:

eHow's success is partly attributed to its community-driven content model, allowing users to contribute their how-to guides. This collaborative approach adds diversity and authenticity to the platform's content.

7. Regularly Updated Content:

Keeping content up-to-date is a key success factor for eHow. Regular updates ensure that the information provided remains relevant and accurate, maintaining the platform's credibility.

8. DIY and Home Improvement Focus:

The platform's emphasis on DIY projects and home improvement aligns with popular interests. eHow's content caters to individuals looking to undertake practical tasks and projects independently.

9. Social Media Engagement:

eHow actively engages with its audience through social media platforms, sharing content, tips, and interacting with users. This social presence expands eHow's reach and fosters a sense of community.

10. Ad Revenue and Affiliate Marketing:

eHow leverages ad revenue and affiliate marketing as key components of its monetization strategy. Strategic placement of advertisements and affiliate links contributes to the platform's financial sustainability.

eHow's Audience and Values:

DIY Enthusiasts, Homeowners, and Lifestyle Seekers:

eHow's audience consists of DIY enthusiasts, homeowners, and individuals seeking practical advice across various lifestyle categories. Its diverse content caters to a broad demographic with varying interests.

Empowerment through Knowledge:

Users of eHow value the platform for empowering them with practical knowledge and step-by-step guidance. The ability to independently tackle projects and tasks aligns with users' aspirations for self-sufficiency.

Suggestions for Sustaining and Enhancing Success

1. Video Content Expansion:

Expand the use of video content to provide more dynamic and immersive tutorials. Video tutorials enhance the learning experience and cater to users who prefer visual demonstrations.

2. Mobile App Development:

Develop a dedicated mobile app to enhance accessibility for users on smartphones and tablets. An app can provide a more streamlined experience and facilitate on-the-go learning.

3. Personalized User Accounts:

Introduce personalized user accounts, allowing individuals to save their favorite guides, track progress on ongoing projects, and receive tailored recommendations based on their interests.

4. Expert Contributor Collaborations:

Collaborate with experts and influencers in various fields to contribute content. This adds authority to eHow's guides and attracts a wider audience seeking insights from trusted sources.

5. Community Challenges and Projects:

Launch community challenges and projects, encouraging users to participate in collaborative endeavors. This fosters a sense of community and provides a platform for users to showcase their own projects.

6. Skill Level Differentiation:

Differentiate content based on skill levels, providing guides for beginners, intermediate learners, and advanced users. This approach caters to a diverse audience with varying levels of expertise.

7. Integration of Social Learning:

Explore social learning features, allowing users to engage in discussions, share their experiences, and learn collectively. Social elements enhance the sense of community and collaborative learning.

8. Emerging Trends Coverage:

Stay abreast of emerging trends and topics in DIY, lifestyle, and other relevant categories. Covering the latest trends ensures that eHow remains a contemporary and forward-thinking resource.

9. User-Generated Content Recognition:

Implement features that recognize and showcase outstanding user-generated content. This recognition can motivate users to actively contribute high-quality guides and tutorials to the platform.

10. Interactive Workshops and Webinars:

Introduce interactive workshops and webinars, providing users with live learning experiences. These sessions can cover specific topics in-depth and allow for direct engagement with experts and eHow contributors.

In conclusion, eHow's success lies in its commitment to providing accessible and practical information across diverse topics. By embracing new formats, enhancing community engagement, and adapting to evolving user needs, eHow can continue to be a trusted destination for individuals seeking knowledge and guidance.

In conclusion, The Seattle Times, with its rich history and commitment to quality journalism, stands as a vital source of information for the Seattle community and beyond. By embracing innovation, deepening community engagement, and addressing key regional issues, the publication can continue to thrive as a beacon of journalistic excellence.

However, there's a different strategy to capitalize on your online audience that may align better with your goals.

Explore the potential of Vendo's multi-brand marketplace, where launching your own might significantly increase your affiliate sales commission to 20-30%.

Furthermore, the increased time users spend on your pages translates to enhanced customer data retention for building your email list, opening doors to numerous prospects for future upselling endeavors.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Written by
Evaluate Vendo for your eCommerce business
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

No items found.


Customize to your exact needs. Go global on day 1. DTC x B2B x Marketplace. One or multiple storefronts. A single dashboard to rule them all.