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Case Study
May 22, 2023

eGifter mobile app case study

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eGifter mobile app provides gift registry services and mobile gifting solutions for retailers, offering personalized gifting options, friend-to-friend marketing via Facebook, and a white-label SaaS platform for retail partners. By integrating in-app shopping with Vendo, a platform similar to eGifter could seamlessly establish an additional revenue stream. Embed Vendo's platform into your app using a WebView, offering users the opportunity to explore and buy products from domestic brands, while earning a commission for each transaction.

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Seeking an all-encompassing solution for your marketplace needs? Look no further than Vendo. Its marketplace platform takes care of day-to-day operations seamlessly, offers a diverse range of brand options or the ability to invite your preferred brands, provides effective merchandising and promotional tools for successful campaigns, enables selling through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and ensures ongoing daily support for scaling your marketplace business.

Success factors of eGifter mobile app

User-Friendly Interface: The eGifter mobile app offers an intuitive and easy-to-navigate interface, making it simple for users to browse, select, and send digital gift cards.

Diverse Gift Card Options: The app provides a wide range of gift card options from various retailers, allowing users to find the perfect gift for any occasion or recipient.

Personalization Features: eGifter's app includes features that enable users to personalize their digital gift cards with messages, photos, and videos, adding a thoughtful touch to their gifts.

Secure Payment Options: The app prioritizes security by offering multiple secure payment options, ensuring that users can make purchases with confidence.

Notifications and Reminders: eGifter's app includes notification and reminder features to help users remember important dates and occasions, making it easier for them to send gifts on time.

Gift Giving Suggestions: The app provides helpful suggestions for gift giving based on user preferences and past purchases, making the gift selection process more convenient.

Seamless Redemption Process: Recipients can easily redeem their digital gift cards through the app, creating a seamless experience for both the sender and the recipient.

Customer Support: eGifter's app offers responsive customer support, providing assistance to users in case they encounter any issues or have questions about using the app.

Loyalty Program Integration: The app seamlessly integrates with eGifter's loyalty program, allowing users to earn rewards and benefits for their gift card purchases.

Social Sharing Capabilities: Users can share their gift-giving experiences on social media platforms directly from the app, promoting eGifter and expanding its user base through word-of-mouth recommendations.

Suggestions for eGifter mobile app's growth

Enhanced Personalization: Implement features that allow users to create and customize their own digital gift cards, adding a unique touch to their gifts and driving user engagement.

Targeted Promotions: Utilize data analytics to offer personalized promotions and discounts to users based on their gifting habits and preferences, encouraging repeat usage of the app.

Expanded Gift Card Inventory: Continuously expand the range of available gift cards to include a wider selection of retailers and services, catering to diverse user interests and preferences.

International Expansion: Explore opportunities to expand the app's availability to international markets, allowing users from different regions to access and use the eGifter platform.

Partnership Collaborations: Forge strategic partnerships with popular brands, organizations, and payment platforms to offer exclusive deals, co-branded gift cards, and integrated payment options within the app.

Gamification Elements: Introduce gamification features such as challenges, rewards, and leaderboards to incentivize user engagement and create a more interactive gifting experience.

Social Gifting Features: Integrate social gifting capabilities that enable users to collectively contribute towards a single gift card, fostering a sense of community and shared gifting experiences.

Corporate Gifting Solutions: Develop specialized features tailored for corporate users, including bulk purchasing options, employee recognition programs, and seamless expense management tools.

User Referral Incentives: Implement a referral program that rewards existing users for referring new customers to the app, leveraging word-of-mouth marketing to drive user acquisition.

Augmented Reality Gifting: Explore the integration of augmented reality (AR) technology to offer innovative and immersive gifting experiences, allowing users to virtually present and interact with digital gift cards.

Suggestions for other businesses to replicate eGifter success

Seamless User Experience: Prioritize creating a user-friendly and intuitive interface across all digital platforms, ensuring a smooth and hassle-free customer experience.

Diverse Product Range: Offer a wide and diverse range of products or services to cater to varying customer preferences and needs, providing ample choices for users.

Personalization Options: Implement features that allow customers to personalize their purchases, such as customizations, engraving, or tailored recommendations based on their preferences and past interactions.

Secure Payment Methods: Ensure the integration of secure and convenient payment methods, providing customers with peace of mind when making transactions.

Proactive Customer Support: Establish responsive customer support channels to address inquiries, concerns, and issues promptly, fostering a positive customer service experience.

Data-Driven Insights: Utilize data analytics to understand customer behavior, preferences, and trends, enabling informed decision-making and targeted marketing strategies.

Strategic Partnerships: Form strategic collaborations with complementary businesses, influencers, or industry leaders to expand brand reach and offer unique value to customers.

Loyalty Programs: Implement loyalty programs that reward repeat purchases and customer engagement, fostering customer retention and advocacy.

Innovative Marketing Campaigns: Develop creative and impactful marketing campaigns that resonate with the target audience, utilizing various channels and storytelling techniques to connect with customers.

Continuous Innovation: Embrace a culture of innovation and agility, constantly seeking ways to improve products, services, and customer experiences to stay ahead in a competitive market.

Enhance your mobile app's ARPU through Vendo, empowering users to explore high-quality products from local brands and unlocking increased revenue potential.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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