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Case Study
Dec 19, 2023

EDITORIALIST Multi-Vendor Marketplace Case Study And How to Start Your Own

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Editorialist.com is a dynamic online marketplace that combines luxury fashion insight with the ease of online shopping. It's your go-to hub for the latest trends and exclusive finds in high-end fashion and accessories. If you're thinking about launching your own marketplace, Vendo is an excellent choice with its user-friendly interface and cost-effective features. 

Vendo enables you to quickly set up your online store, featuring well-known domestic brands, and takes care of inventory and shipping logistics with ease. Vendo's efficient management of these key operations allows you to concentrate on personalizing and enhancing the unique identity of your marketplace.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.

Editorialist.com: A Marketplace Leader in Luxury

1. The Rise of a Luxury Powerhouse

Editorialist.com has established itself as a unique force in the luxury marketplace. It stands out by fusing personal styling, content, and shopping into a seamless digital experience, driven by cutting-edge technology and a focus on luxury fashion. Catering to ultra-high-net-worth (UHNW) consumers, Editorialist.com has reinvented how brands and retailers connect with this exclusive clientele. Their platform caters to two main consumer types: the young, trendsetting "Investor" and the more established "Self Shopping Socialite," both of whom seek out the latest in luxury fashion.

2. Impressive Statistics and Demographics

The success of Editorialist.com is reflected in its impressive statistics. The platform boasts a user base with 87% female and 13% male demographics, an average household income (HHI) of $200K, and an age range primarily between 25-40 years. Furthermore, through their Private Client App, they reach an even more affluent audience, with an average net worth of $550M, including a third who are billionaires, and an age range of 35-55 years.

3. Distinctive Market Position

What sets Editorialist.com apart is its laser focus on luxury and its ability to connect with the UHNW segment, a demographic projected to grow significantly. Unlike competitors who often focus on discounted or resale luxury items, Editorialist.com maintains a curated selection of luxury products and has established strong relationships with high-end brands. This focus has allowed them to drive strong ROI for their retail partners in the luxury space.

4. Affiliate Program and Partnership Success

Editorialist.com success is also fueled by its innovative affiliate marketing strategies. They utilize affiliate links not only online but also offline at brand partner events. Looking ahead, they plan to expand their network of luxury brands and retail partners. Their partnership with Rakuten Advertising exemplifies their strategic approach in affiliate marketing, leveraging Rakuten's expertise and extensive network of luxury brands.

5. Emulating Editorialist.com Marketplace Success

For those aspiring to replicate Editorialist.com success in starting a new marketplace, the key lies in understanding and catering to your target demographic. Focus on a niche market, as Editorialist.com does with luxury fashion for UHNW individuals. Invest in technology and create a seamless integration of content, personalization, and shopping experience. Forge strong relationships with brands that resonate with your audience. And finally, leverage affiliate marketing and strategic partnerships to expand your reach and enhance your platform's offerings.

Get started with a marketplace like Editorialist on Vendo!

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.

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