Case Study
Dec 19, 2023

EARTH SHOES Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a vibrant online marketplace where comfort meets style, offering a unique selection of earth-friendly footwear for the eco-conscious shopper. It's your one-stop destination for shoes that feel great and make a positive impact on the planet. Considering starting a marketplace? Vendo, a great tool with its straightforward interface and affordable solutions. 

Vendo simplifies the process, allowing you to feature renowned domestic brands and manages inventory and shipping seamlessly. With Vendo taking care of the operational details, you can focus on customizing your marketplace to stand out.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.

Step into Success: Journey in the Online Marketplace

1. A Commitment to Comfort and Style has built its reputation on a fundamental commitment to combining comfort with style. From their beginnings, they have focused on offering shoes that are not only fashionable but also supremely comfortable. This commitment is evident in their product range, featuring carefully crafted footbeds, structured arch support, and plush padding, all designed for all-day comfort. This dual focus has helped carve out a unique niche in the competitive shoe marketplace.

2. Sustainable Fashion at Its Core

One of defining success factors is its dedication to responsible design. Their approach to eco-conscious fashion, using recyclable, renewable, or regenerative materials, has set them apart in an industry often criticized for its environmental impact. This ethos resonates with a growing segment of consumers who are not only style-conscious but also environmentally aware.

3. Engaging Customers Through an Affiliate Program

The Earth Shoes affiliate program is a key component of their business strategy. By connecting with online retailers and offering sustainable shoes for women, expands its reach and builds a network of partnerships. This affiliate program, with a 30-day cookie duration, allows them to tap into new customer bases while rewarding their affiliates, fostering a sense of community and shared success.

4. Maintaining a Unique Market Position success can be attributed to its unique market position. By focusing on both style and sustainability, they offer a product that appeals to a broad range of consumers. This unique selling proposition has allowed them to stand out in a crowded online marketplace, where differentiation is key to attracting and retaining customers.

5. Replicating Marketplace Success

For those looking to replicate success in starting a new marketplace, a few key lessons emerge:

  • Identify and commit to a unique selling proposition (USP), like's focus on comfort and eco-friendly design.
  • Build an affiliate program to expand reach and engage with a broader customer base.
  • Stay true to your brand values, as this authenticity resonates with consumers.
  • Continuously evolve and adapt to market trends and consumer preferences.

By following these principles, new marketplaces can create their own success story, much like has in the online shoe retail space.

Get started with a marketplace like Earthshoes on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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