Case Study
Oct 13, 2023

Earth Hero multi-vendor marketplace success

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EarthHero is a pioneering online marketplace that's all about making eco-friendly choices easier for everyone. It's a one-stop shop for sustainable products, aiming to leave a smaller carbon footprint while making a big impact.

Vendo makes it easier and more cost-effective than ever to launch your own multi-vendor marketplace. You can kickstart your platform in a matter of days, featuring products from various vendors, all without the hassle of handling inventory and shipping.

Vendo operates through a streamlined dropshipping approach, taking care of the logistics so that you can concentrate on expanding your marketplace.


Origins and History

EarthHero started its journey as a humble idea in 2017. Founded by Ryan Lewis and Brian Linton, this Colorado-based company was born from a simple belief: people want to do better for the planet, but they need accessible, eco-friendly alternatives. And so, EarthHero set out to fill this gap.

Growth and Transformation

Since its inception, EarthHero has grown into a sustainable superstore. It's more than just a marketplace; it's a movement. They've partnered with over 150 brands, carefully selecting products that are good for the environment and the people who make them.

Today, you can find just about anything you need on EarthHero's website. From biodegradable toothbrushes to solar-powered chargers, they've got it all. The site is a treasure trove of sustainable treasures.

The Secret Sauce to EarthHero's Success

EarthHero's success isn't a fluke. It's built on a solid foundation of values and actions:


EarthHero curates their product selection to ensure that each item meets high sustainability standards. You don't have to second-guess your purchase; it's all eco-friendly.


They're open about their products' origins and the environmental impact, so you can make informed choices.


EarthHero has built a community of like-minded individuals who believe in sustainability. They've made going green a collective effort.


They don't just sell products; they educate customers about sustainable living through blogs and resources.

Replicating EarthHero's Success

Want to create your version of EarthHero? Here's a quick guide:

Passion First

Start with a genuine desire to make the world a better place. Authenticity is key.

Strong Partnerships

Collaborate with brands that share your values. Surround yourself with a sustainable dream team.


Be honest with your customers. People appreciate knowing the story behind their products.

Community Building

Create a community that believes in your mission. Foster a sense of belonging among your customers.

Education and Advocacy

Offer resources and educate your audience. The more they know, the more they can do.

In a world where sustainability is a pressing issue, EarthHero shows that an online marketplace can be a powerful force for positive change. With the right principles and a commitment to eco-conscious choices, you can replicate their success and make a difference in your own way.

Get started with a marketplace like Earth Hero on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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