Case Study
Jun 20, 2023

Drync mobile shopping app case study

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Drync is a mobile shopping app that specializes in wine and spirits. Liftopia-like mobile applications have the potential to generate revenue by incorporating in-app shopping through Vendo. By integrating a custom marketplace within a WebView, you can provide your users with access to a diverse selection of fantastic products from local brands, all while earning a favorable sales commission.


With Vendo, you get everything you need for your marketplace in one place. It automates your day-to-day tasks, gives you a wide range of brands to choose from or invite your own, provides tools to help you promote and showcase your products, enables you to sell through different channels (website, emails & SMS, mobile app, social media), and offers continuous support to help your marketplace business thrive.

Success factors of Drync mobile shopping app:

Extensive Wine Collection

Drync's success lies in its wide range of wines from various regions and vineyards, catering to the diverse preferences of wine enthusiasts.

Personalized Recommendations

The app utilizes data-driven algorithms to provide personalized wine recommendations based on user preferences and purchase history, enhancing the user experience.

Seamless Ordering Process

Drync streamlines the ordering process by allowing users to browse, select, and purchase wines directly through the app, providing a convenient and hassle-free shopping experience.

Wine Education Resources

Drync offers educational resources such as wine ratings, reviews, and pairing suggestions, empowering users to make informed purchasing decisions.

Suggestions for Growth

Expand Product Range: In addition to wines, Drync can consider adding a selection of spirits and other alcoholic beverages to attract a broader customer base.

Enhance Social Sharing Features: Integrate social sharing options within the app to allow users to share their favorite wines and recommendations with their social networks, increasing brand visibility and attracting new users.

Collaborate with Vineyards and Wineries: Form partnerships with vineyards and wineries to offer exclusive collections or limited-edition wines, creating a unique selling proposition for Drync.

Offer Subscription Services: Introduce subscription-based models that provide curated wine selections delivered to customers' doorsteps regularly, fostering customer loyalty and recurring revenue.

Gamify the Experience: Implement gamification elements within the app, such as loyalty programs or rewards for frequent purchases, to incentivize engagement and increase customer retention.

Provide Virtual Tastings: Organize virtual wine tasting events or experiences within the app, allowing users to participate in interactive sessions with experts and fellow wine enthusiasts.

Enhance Community Engagement: Foster a sense of community by incorporating features like user forums or discussion boards where customers can share their experiences, recommendations, and tips.

How to copy the success of Drync’s mobile shopping app

Prioritize Product Diversity

Offer a wide range of products within your niche to cater to different customer preferences and increase market appeal.

Leverage Data for Personalization 

Utilize data-driven algorithms to provide personalized recommendations based on customer preferences and purchase history, enhancing the shopping experience.

Streamline Ordering Process 

Simplify the ordering process by providing a seamless and user-friendly interface that allows customers to browse, select, and purchase products with ease.

Provide Educational Resources 

Offer informative content, such as guides, tutorials, or product reviews, to educate customers and empower them to make informed purchasing decisions.

Embrace Social Sharing

Incorporate social sharing features within your app or website to encourage customers to share their experiences and recommendations with their social networks.

Collaborate with Industry Partners

Form partnerships with suppliers, manufacturers, or experts in your industry to offer exclusive products or expertise, adding value to your business.

Foster Community Engagement

Create platforms or forums where customers can interact with each other, share insights, and provide support, fostering a sense of community around your brand.

Increase your mobile app's revenue by adding Vendo. Let users shop for great products from local brands and earn a higher affiliate sales commission of 20-30%, which is 3-5 times more than most affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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