Case Study
Dec 14, 2023

DRIZLY Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a pioneering online marketplace specializing in alcohol delivery, offering a wide selection of beer, wine, and spirits from local retailers. It's the ideal solution for convenient and quick access to a variety of alcoholic beverages. Are you thinking about setting up your own online marketplace, try out Vendo.

Vendo is super user-friendly and affordable. In practically no time, in a few days, you can have your marketplace up and running. You'll be able to sell from domestic brands without the headache of dealing with dozens of inventory or shipping. Vendo takes care of the hard stuff, so you can focus on making your marketplace unique and awesome.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.

DRIZLY.COM: Shaking Up the Online Marketplace with a Spirited Affiliate Program

DRIZLY.COM: The Drink Delivery Dynamo burst onto the scene as a game-changer in the world of alcohol delivery. Starting as a modest online marketplace, it quickly expanded, partnering with local retailers to offer a vast selection of beers, wines, and spirits. The numbers are impressive: Drizly now operates in hundreds of cities, connecting thousands of customers with their favorite drinks, fast and easy.

A Cocktail of Convenience and Choice

What's the secret ingredient to Drizly success? A mix of convenience and variety. Customers love the ease of getting their favorite drinks delivered right to their door. Plus, Drizly wide range of options means you can find everything from rare craft beers to top-shelf spirits, satisfying all kinds of drink preferences.

Cheers to Tech and Partnerships

Drizly rise isn't just about booze; it's about smart tech and strong partnerships. They developed a slick, user-friendly platform that makes ordering a breeze. On top of that, their collaboration with local stores boosts the local economy and ensures quick delivery.

Raising the Bar: The Affiliate Program

Drizly affiliate program is a toast-worthy opportunity for those with a web presence, especially in the food and beverage industry. Affiliates can promote Drizly to their audience and earn a commission on sales made through their referral links. This program has helped spread the word about Drizly and has been a win-win for them and their affiliates.

Replicating Drizly Marketplace Magic

Inspired to create a marketplace like Drizly? Focus on a niche that needs more convenience, like they did with alcohol delivery. Use technology to make the shopping experience super easy. Build partnerships with local businesses to boost your service and help the community. And consider an affiliate program to expand your reach. Keep it customer-friendly, and you could be the next big thing in online marketplaces.

Get started with a marketplace like Drizly on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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