Case Study
Dec 19, 2023

DISTACART Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a prominent online marketplace, offers a wide array of Indian products and essentials, providing customers with a convenient platform to access and purchase authentic items from India. If you're contemplating starting your own marketplace, Vendo stands out as an excellent option due to its user-friendly interface and cost-effective features. 

Vendo allows you to rapidly create your marketplace, featuring well-known domestic brands, all while efficiently managing inventory and shipping logistics. With Vendo taking care of these operational tasks, you have the freedom to tailor and enhance your marketplace's unique identity.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Bridging Borders in Marketplace Excellence

Bringing India to the World, an online marketplace specializing in Indian products and essentials, has written a compelling success story that offers valuable insights for aspiring marketplace entrepreneurs. Established in 2017, this platform has blossomed into a global marketplace, with annual revenues exceeding $20 million.

Impressive Numbers Across Borders

At the core of success is its ability to connect the Indian diaspora worldwide. The platform serves over 100,000 customers across 160 countries, offering a diverse catalog of more than 10,000 authentic Indian products. This expansive reach and diversity of offerings have propelled into a thriving marketplace.

Affiliate Program: Building Global Partnerships affiliate program has played a pivotal role in their international success. Collaborating with influencers, content creators, and Indian enthusiasts, they offer competitive commissions for promoting their platform and products. This collaborative approach has not only broadened their global footprint but also driven substantial sales growth.

Charting Success for New Marketplaces

To replicate marketplace achievements, consider these key strategies:

  • Niche Specialization: Focus on a niche that resonates with a specific target audience, such as cultural or regional products.
  • Global Outreach: Develop strategies to reach a global customer base, leveraging digital marketing and partnerships.
  • Affiliate Marketing: Establish a robust affiliate program to forge partnerships and expand your marketplace's reach.
  • Diverse Product Range: Offer a diverse range of high-quality products that cater to your audience's unique needs.
  • Adaptability: Stay adaptable and responsive to changing market dynamics and customer preferences. Uniting the World Through Marketplace

In conclusion, marketplace success underscores the significance of niche specialization, global outreach, and a thriving affiliate program. By applying these strategies while tailoring them to your marketplace's unique identity, you can aspire to create a marketplace that bridges borders and achieves success on an international scale.

Get started with a marketplace like Distacart on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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