Case Study
Nov 7, 2023

Digg Affiliate Revenue Success Tripled

Written by

Digg, a notable platform for discovering and sharing content, is recognized for its user-curated news and unique features. In alignment with successful digital platforms, Digg strategically employs affiliate links to enhance its revenue streams and cater to its diverse audience. Sales commissions, particularly generated from content such as trending articles, reviews, and recommended products, constitute a significant and evolving revenue stream for digital media platforms.

With the integration of Vendo, Digg has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides Digg's audience with a more interactive and seamless way to engage with products and services recommended in their favorite content. Here's how this integration could unfold for Digg.


Elevate your marketplace experience with Vendo – the one-stop-shop for all your needs. This comprehensive solution provides a platform for automating day-to-day operations, a carefully curated brand catalog (or an invitation for your own brands), merchandising tools, and the flexibility to sell through various channels. Trust Vendo for ongoing daily support as your marketplace business grows

Choose Vendo for a fresh perspective on affiliate marketing; it goes beyond conventional links, prioritizing extended visitor engagement, customer data protection, and upselling potential.

Unlocking Success in Digital Publishing

Digg is a social news aggregation and curation platform that allows users to discover and share content from around the web. Originally launched in 2004, Digg has evolved over the years, adapting to changing internet trends and user preferences. It serves as a hub for users to explore and engage with a wide range of content, including articles, videos, and images.

Success Factors for Digg

User-Driven Content Curation:

A fundamental success factor for Digg is its user-driven content curation model. Users can submit, vote, and comment on content, determining what rises to the top of the platform. This democratic approach empowers the community to shape the platform's content landscape.

Algorithmic Content Discovery:

Digg employs algorithmic content discovery to showcase trending and popular content. The platform's algorithms consider user votes, shares, and comments to surface content that is likely to be of interest to a broader audience, enhancing the overall user experience.

Diverse Content Formats:

Digg supports diverse content formats, including articles, videos, and images. This flexibility allows users to discover a wide range of content types, catering to varied interests and preferences within the user base.

Social Integration and Sharing:

The platform integrates with social media, allowing users to share content easily on other platforms. Social sharing not only expands the reach of Digg's content but also encourages a sense of community engagement as users share interesting finds with their networks.

Responsive Design and Accessibility:

Digg has adapted to changing internet consumption patterns with a responsive design that ensures accessibility across various devices. The platform's user-friendly interface contributes to a seamless browsing experience, accommodating users on desktops, tablets, and smartphones.

Featured Sections and Editors' Picks:

Digg features curated sections and editors' picks, showcasing content that is handpicked by the platform's editorial team. This curated approach adds an element of quality control and highlights noteworthy content for users who may prefer a more guided content discovery experience.

Trending and Popular Sections:

The inclusion of trending and popular sections on Digg emphasizes real-time and popular content. These sections enable users to stay informed about what is currently resonating with the broader Digg community, fostering a sense of collective discovery.

User Engagement and Community Features:

Digg encourages user engagement through features such as comments, discussions, and the ability to follow other users. These community-oriented features contribute to the platform's sense of interconnectedness and shared interests among its user base.

Seamless Content Integration from the Web:

Digg seamlessly integrates content from the web through user submissions and content aggregation. This approach allows the platform to stay dynamic and reflect the ever-changing landscape of online content.

Content Voting System:

The platform's content voting system, where users can upvote or downvote content, plays a pivotal role in determining content visibility. This system not only empowers users but also contributes to the platform's adaptability in surfacing relevant and engaging content.

Digg’s Audience and Value Proposition

Understanding the Audience:

Digg's audience comprises internet users seeking a diverse and curated selection of content. The platform attracts individuals who appreciate user-driven curation, enjoy discovering new and interesting content, and value a sense of community engagement.

Value Proposition:

Digg's value proposition lies in providing a user-centric platform for content discovery. The platform offers a space where users can actively participate in shaping the content landscape, discover trending and diverse content, and engage with a community of like-minded individuals.

Categories of Value:

  • User-Driven Curation: Digg empowers users to curate and discover content collectively, offering a platform where the community shapes the content experience.
  • Diverse Content Discovery: The platform supports various content formats, allowing users to explore a wide range of topics and interests within a single platform.

Suggestions for Replicating Success

Implement User-Driven Curation: Create a platform that prioritizes user-driven content curation, allowing users to submit, vote, and comment on content to actively shape the platform's content landscape.

Utilize Algorithmic Content Discovery: Implement algorithms that consider user interactions, such as votes and comments, to surface trending and popular content, enhancing the overall content discovery experience.

Support Diverse Content Formats: Embrace diverse content formats, including articles, videos, and images, to cater to a broad range of user interests and preferences within the platform.

Integrate Social Sharing Features: Facilitate easy social media integration for users to share content seamlessly on other platforms, extending the reach of the platform's content and fostering community engagement.

Prioritize Responsive Design: Ensure a responsive design that adapts to various devices, providing a seamless and user-friendly experience for individuals accessing the platform on desktops, tablets, and smartphones.

Curate Featured Sections and Editors' Picks: Implement curated sections and editors' picks to highlight high-quality content, adding an element of guidance and quality control for users seeking curated content recommendations.

Include Trending and Popular Sections: Integrate sections that showcase trending and popular content in real-time, allowing users to stay informed about what is capturing the attention of the community at any given moment.

Promote User Engagement Features: Encourage user engagement through features such as comments, discussions, and the ability to follow other users, fostering a sense of community and shared interests.

Enable Seamless Content Integration: Implement a system that seamlessly integrates content from the web through user submissions and content aggregation, ensuring the platform stays dynamic and reflective of current online content.

Incorporate a Content Voting System: Introduce a content voting system where users can express their preferences by upvoting or downvoting content, contributing to the platform's adaptability in surfacing relevant and engaging content.

In conclusion, Digg's success is rooted in its user-driven content curation, algorithmic content discovery, and support for diverse content formats. Replicating this success involves prioritizing user engagement, embracing diverse content, and creating a platform that adapts to the dynamic nature of online content discovery.

Nevertheless, there's an additional way to generate revenue from your online audience that could be more gratifying.

Embarking on your own multi-brand marketplace journey through Vendo could, at a minimum, triple your affiliate sales commission, taking it to an impressive 20-30%. That's 3-5 times more than what you'd achieve with conventional affiliate links.

Apart from the extended time users spend on your pages, anticipate a growth in customer data retention for effective email list expansion and a wide array of potential upselling avenues.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.