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Case Study
Dec 4, 2023

Detroit Free Press Affiliate Revenue Success Tripled

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Detroit Free Press, a distinguished source for news and information in the Detroit metropolitan area, holds a significant position in delivering comprehensive coverage across various topics. Recognizing the importance of revenue diversification, Detroit Free Press actively explores innovative strategies to enhance its financial standing. Through the strategic utilization of affiliate links, particularly from content and recommendations relevant to its audience, Detroit Free Press taps into a rapidly growing source of revenue in the media landscape. With the integration of Vendo, Detroit Free Press envisions a promising opportunity to significantly amplify its sales commissions—potentially experiencing a 3-5x increase. This involves seamlessly embedding shoppable products and a user-friendly shopping cart into its content. Here's a detailed breakdown of how this innovative approach could reshape Detroit Free Press's financial dynamics, providing an enriched experience for its audience seeking local insights and information.


Vendo is your comprehensive marketplace partner, offering a one-stop-shop for all your needs. From an automated platform for day-to-day operations to a curated brand catalog (or the option to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo is committed to providing ongoing daily support for your growing marketplace business.

Vendo reimagines affiliate marketing by prioritizing sustained visitor engagement, safeguarding customer data, and creating opportunities for successful upselling.

Unlocking Success in Digital Publishing

The Detroit Free Press, founded in 1831, stands as a prominent newspaper serving the Detroit metropolitan area. As a daily publication, it has played a vital role in providing news, information, and insights to the local community. The newspaper covers a wide range of topics, including local news, sports, business, entertainment, and community issues, making it a comprehensive source for residents and those interested in developments within Detroit and its surroundings.

Success Factors of Detroit Free Press

1. Local News Coverage:

The Detroit Free Press's success is anchored in its comprehensive coverage of local news. By prioritizing issues and events relevant to the Detroit metropolitan area, the newspaper remains a trusted source for residents seeking timely and accurate information.

2. Investigative Journalism:

The newspaper's commitment to investigative journalism contributes to its success. In-depth investigations into local matters, government activities, and community issues demonstrate a dedication to holding those in power accountable and providing a deeper understanding of critical issues.

3. Sports Reporting:

The Detroit Free Press excels in sports reporting, covering local teams and events with depth and insight. In a city with a rich sports culture, this focus caters to a passionate audience interested in the latest updates on Detroit's sports scene.

4. Community Engagement Initiatives:

The newspaper's involvement in community engagement initiatives strengthens its connection with readers. Events, partnerships, and campaigns that address local concerns and promote community well-being contribute to the newspaper's impact beyond its pages.

5. Multimedia Content Delivery:

Embracing multimedia content delivery, including online articles, videos, and interactive features, enhances the reader experience. The Detroit Free Press ensures its content is accessible across various platforms, meeting the diverse preferences of its audience.

6. Editorial Independence:

The editorial independence of the Detroit Free Press is a key success factor. The newspaper maintains autonomy in reporting and editorial decisions, fostering trust among readers who rely on unbiased and objective journalism.

7. Inclusive Reporting:

Inclusive reporting that reflects the diversity of Detroit's population is integral to the newspaper's success. The Detroit Free Press strives to cover stories that represent the varied voices and experiences within the community.

8. Digital Transformation:

Embracing digital transformation by having a strong online presence and adapting to changing reader habits contributes to the newspaper's success. The Detroit Free Press navigates the evolving media landscape with a dynamic approach to news delivery.

9. Reader-Focused Content:

Tailoring content to meet the interests and needs of its readership is a success factor. Whether it's through human-interest stories, in-depth features, or solutions-oriented reporting, the newspaper understands and addresses the concerns of its audience.

10. Awards and Recognitions:

Receiving awards and recognitions for journalistic excellence further solidifies the Detroit Free Press's success. Accolades for reporting, photography, and community impact reinforce the newspaper's commitment to high-quality journalism.

Detroit Free Press's Audience and Values

Local Residents, Business Professionals, Sports Enthusiasts, and Community Advocates:

The primary audience of the Detroit Free Press includes local residents seeking news about their community, business professionals staying informed about local and regional developments, sports enthusiasts eager for updates on Detroit teams, and community advocates engaged in civic matters.

Local Relevance, In-Depth Reporting, Community Connection, and Unbiased Journalism:

The Detroit Free Press's audience values the newspaper for its commitment to local relevance, in-depth reporting, fostering a connection with the community, and upholding the principles of unbiased journalism.

Suggestions for Sustaining and Enhancing Success

1. Hyperlocal Reporting Initiatives:

Strengthen hyperlocal reporting initiatives to address specific neighborhood concerns and events. In-depth coverage of local issues directly impacting different communities within the Detroit metropolitan area can enhance community engagement.

2. Collaborative Civic Projects:

Undertake collaborative civic projects that involve the community in addressing challenges or initiating positive change. Partnering with local organizations and residents for initiatives related to education, public health, or urban development can deepen the newspaper's impact.

3. Digital Subscription Strategies:

Develop and implement effective digital subscription strategies to support the newspaper's financial sustainability. Offering exclusive online content, personalized user experiences, and innovative subscription models can attract and retain digital readers.

4. Enhanced Mobile App Features:

Continuously enhance the features of the Detroit Free Press's mobile app to provide a user-friendly and immersive experience. Features such as personalized news alerts, multimedia content, and interactive elements can enhance reader engagement.

5. Community Forums and Feedback Sessions:

Establish online community forums and conduct regular feedback sessions to gauge reader preferences and concerns. Actively seeking input from the audience can inform editorial decisions and foster a sense of collaboration.

6. Local Business Partnerships:

Forge partnerships with local businesses for targeted advertising and community-focused campaigns. Collaborating with businesses that align with the newspaper's values can benefit both the publication and the local economy.

7. Data Journalism Initiatives:

Invest in data journalism initiatives to provide readers with insightful data visualizations and analyses. Presenting complex information in an accessible format enhances the newspaper's role as a source of informed analysis.

8. Community Event Coverage:

Expand coverage of local community events, highlighting cultural, educational, and recreational activities. This initiative not only showcases the vibrancy of Detroit's communities but also strengthens the newspaper's connection with its readers.

9. Educational Partnerships:

Establish partnerships with local educational institutions to support educational initiatives. Collaborating on programs that promote media literacy, journalism education, or mentorship opportunities can contribute to community development.

10. Environmental Sustainability Initiatives:

Implement environmental sustainability initiatives, such as reducing paper waste and adopting eco-friendly practices in printing and distribution. These efforts align with the growing emphasis on sustainability and resonate with environmentally conscious readers.

In conclusion, the Detroit Free Press's success is rooted in its commitment to local news coverage, community engagement, and journalistic integrity. By embracing digital innovation, deepening community connections, and addressing evolving reader preferences, the newspaper can continue to play a vital role in informing and connecting the diverse communities of the Detroit metropolitan area.

However, there's a different route for generating revenue from your online audience that you might find effective.

Choose Vendo's multi-brand marketplace to potentially triple your affiliate sales commission, achieving an impressive 20-30%.

Additionally, with users spending more time on your pages, you'll experience improved customer data retention, fostering the expansion of your email list and creating numerous opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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