Case Study
Dec 21, 2023

DESIGNER OPTICS Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a prominent online marketplace, offers a platform for premium eyewear brands, providing a stylish and convenient marketplace experience for eyeglass enthusiasts and shoppers alike. If you're thinking about starting your own marketplace, Vendo is an excellent option known for its user-friendly interface and affordability. 

Vendo platform streamlines the process of establishing your marketplace, enabling you to feature popular domestic brands and manage inventory and shipping seamlessly. With Vendo managing the operational tasks, you can devote your efforts to creating a unique and attractive marketplace that connects effectively with your desired customer base.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Framing Success in the Eyewear Marketplace

Seeing Success Clearly, an online marketplace specializing in premium eyewear brands, has scripted a captivating success story that holds valuable insights for aspiring marketplace entrepreneurs. Since its launch in 2011, this platform has become a trusted marketplace for eyeglass enthusiasts, with an annual revenue exceeding $25 million.

Eye-Catching Numbers

At the heart of triumph is its commitment to providing stylish eyewear. The marketplace hosts a vast catalog of over 40,000 products, attracting more than 2 million monthly visitors. These impressive figures not only underline its market presence but also highlight its financial achievements.

Affiliate Program: Framing Partnerships affiliate program has been a vital lens in their journey. By collaborating with fashion influencers, eyewear enthusiasts, and bloggers, they offer competitive commissions for promoting their platform and products. This strategic partnership has not only expanded their reach but also contributed significantly to sales growth.

Blueprint for Marketplace Success

To replicate marketplace accomplishments, consider these visionary strategies:

  1. Niche Specialization: Concentrate on a specific niche, such as premium eyewear, to cater to a dedicated and fashion-conscious audience.
  2. Extensive Product Range: Offer a wide variety of eyewear styles and brands to cater to diverse tastes and needs.
  3. Affiliate Marketing: Establish a robust affiliate program to collaborate with influencers and expand your marketplace's reach within the fashion industry.
  4. User-Friendly Experience: Prioritize a seamless and enjoyable shopping experience for your customers.
  5. Customer Engagement: Create a loyal customer base through exceptional service and personalized recommendations. Where Style Meets Marketplace

In conclusion, marketplace success underscores the importance of niche specialization, a comprehensive product catalog, and a thriving affiliate program. By applying these strategies while tailoring them to your marketplace's unique identity, you can aspire to create a platform that resonates with fashion-conscious consumers, offering stylish eyewear that frames impressive results in your niche marketplace.

Get started with a marketplace like DesignerOptics on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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