Case Study
Dec 19, 2023

DESIGN BY HUMANS Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a prominent online marketplace, offers a platform for independent artists to showcase and sell their unique artwork and designs, providing art enthusiasts and shoppers with a diverse and creative marketplace experience. If you're considering starting your own marketplace, Vendo is a standout option due to its intuitive interface and budget-friendly capabilities. 

Vendo empowers you to swiftly create your online platform, showcasing popular domestic brands, all while efficiently handling inventory and shipping logistics. With Vendo managing these operational aspects, you can focus on customizing and elevating your marketplace's distinct character.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Artistry in the Marketplace

Brushstrokes of Success, an online marketplace dedicated to independent artists, has etched a remarkable success story that offers valuable insights for budding marketplace entrepreneurs. Established in 2007, this platform has evolved into a thriving marketplace, with annual revenues exceeding $30 million.

Colors and Numbers: A Winning Palette

At the heart of triumph is its commitment to empowering artists. The marketplace hosts over 300,000 artists who have contributed more than 10 million unique designs. These creative offerings have attracted millions of monthly visitors, underscoring both its market presence and financial achievements.

Affiliate Program: Artful Partnerships affiliate program has been instrumental in their journey. By collaborating with art bloggers, influencers, and design enthusiasts, they offer competitive commissions for promoting their platform and products. This strategic alliance has not only broadened their reach but also fueled substantial sales growth.

Crafting Success in the Marketplace

To replicate marketplace accomplishments, consider these strategies:

  1. Nurturing Creativity: Create a platform that empowers and celebrates your niche community, like independent artists.
  2. Diverse Catalog: Offer a diverse range of high-quality products to cater to your audience's unique tastes.
  3. Affiliate Marketing: Establish a robust affiliate program to collaborate with influencers and expand your marketplace's reach.
  4. User-Friendly Interface: Prioritize a seamless and enjoyable shopping experience for your customers.
  5. Community Building: Foster a sense of belonging among your users to drive engagement and loyalty. Where Artistry Meets Marketplace

In conclusion, marketplace success underscores the significance of nurturing creativity, offering a diverse product catalog, and cultivating partnerships through a thriving affiliate program. By applying these strategies while personalizing them to your marketplace's unique identity, you can aspire to create a creative hub that resonates with artists and art enthusiasts, bringing vibrant success to your online marketplace.

Get started with a marketplace like DesignByHumans on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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