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Case Study
May 8, 2023

Depop marketplace affiliate program

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Depop is a fashion marketplace app that focuses on unique and secondhand items, catering primarily to younger, fashion-conscious consumers. It combines e-commerce with social media elements, allowing users to buy, sell, and explore fashion, art, and other items in a community-driven platform. If you’re looking for a Depop affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Launch your multi-vendor marketplace effortlessly and affordably with Vendo. Quickly start selling products from several vendors, sidestepping the hassle of inventory control and shipping.

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Vendo provides a full-fledged marketplace service, including an automated platform for daily operations, a variety of brands or the choice to invite your own, tools for merchandising and promotions, the ability to sell through various channels (your website, emails, SMS, mobile app, social media), and constant support for marketplace growth.

Depop Marketplace Success Factors

Here are the key reasons behind Depop's marketplace success:

  • Entrepreneurial Foundation: Simon Beckerman's previous ventures in magazine and eyewear businesses provided essential marketing and business insights, shaping the foundation for Depop's innovative approach​​.
  • Etsy Acquisition and Market Strategy: Acquired by Etsy for $1.6 billion, Depop stands out with its unique market focus on sustainable, unique fashion, and empowering young creatives, reflecting a clear strategy to engage a generation passionate about individuality and sustainability​​.
  • Community-Driven Growth: The platform's organic growth is largely attributed to its strong community culture, successfully engaging users under 25, a demographic known for being challenging to market to, leading to high user loyalty and daily engagement​​​​.
  • User Engagement and Financials: As of 2019, Depop achieved significant milestones with over 13 million users and a $62 million funding boost. It generated around $50 million in revenues from a total merchandise volume of $500 million. The platform has been particularly beneficial for young entrepreneurs​​​​.
  • Sustainability and Cultural Influence: Committed to sustainable fashion, Depop aligns with Gen Z's environmental consciousness. Its role in promoting sustainable alternatives to fast fashion and supporting various causes has strengthened its market position​​.

Depop Affiliate Program

Unfortunately, Depop does not currently offer an affiliate program. We have verified it on major affiliate networks such as Awin, Pepperjam, Conversant, and Rakuten but did not find an active affiliate program for Depop.

However, it's always a good idea to check Depop's official website or contact their support for the latest updates on their affiliate marketing initiatives.

Launch your multi-vendor marketplace effortlessly and affordably with Vendo. Quickly start selling products from several vendors, sidestepping the hassle of inventory control and shipping.

Get started with a marketplace like Depop on Vendo!

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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