Case Study
Jan 18, 2024

DeMilked Affiliate Revenue Success Tripled

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DeMilked, a popular online magazine focusing on art, design, and creativity, is recognized for its curated content and vibrant community. In line with successful digital platforms, DeMilked strategically employs affiliate links to enhance its revenue streams and effectively cater to its diverse audience. Sales commissions, particularly generated from content such as art features, design insights, and recommended products, constitute a significant and evolving revenue stream for digital media platforms in the creative space.

With the integration of Vendo, DeMilked has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides DeMilked's audience with a more interactive and seamless way to engage with products and services recommended in their favorite creative content. Here's how this integration could unfold for DeMilked.


Vendo is the ultimate destination for all your marketplace requirements. It's a one-stop-shop that offers a platform automating day-to-day operations, a diverse catalog of brands (or the option to invite your own), merchandising and promotional tools, and the ability to sell through various channels. Count on Vendo for ongoing daily support as your marketplace business grows.

Choose Vendo for a revolutionary approach to affiliate marketing; it keeps visitors engaged for longer periods, secures essential customer data, and paves the way for successful upselling ventures.

Unlocking Success in Digital Publishing

DeMilked is a digital magazine and creative platform that showcases a diverse range of creative content, including art, design, photography, architecture, and more. Launched in 2009, DeMilked has become a popular destination for creative enthusiasts seeking inspiration and exposure for their work. The platform curates and publishes articles, features, and galleries that highlight innovative and visually compelling creations from around the world.

Success Factors of DeMilked

Diverse Creative Content:

A primary success factor for DeMilked is its commitment to showcasing diverse creative content. The platform covers a wide range of artistic disciplines, including visual arts, design, photography, and architecture. This diversity attracts a broad audience interested in exploring various forms of creativity.

Curated Galleries and Features:

DeMilked distinguishes itself through its curated galleries and features that present thematic collections of creative works. The platform's editorial team selects and organizes content, providing a curated and visually appealing experience for its audience.

Global Reach and Collaboration:

DeMilked has achieved a global reach by featuring creative works from artists and designers around the world. The platform actively collaborates with creative professionals, allowing them to showcase their work to a broad international audience.

Engagement with Emerging Artists:

The platform actively engages with emerging artists and designers, offering a platform for them to gain exposure. DeMilked's support for emerging talent contributes to a dynamic and evolving creative community.

User-Friendly Website Design:

DeMilked features a user-friendly website design that emphasizes visual appeal and easy navigation. The layout allows users to explore content seamlessly, providing an engaging and enjoyable browsing experience.

Social Media Presence:

DeMilked maintains a strong presence on social media platforms, including Instagram and Facebook. The platform leverages these channels to share curated content, interact with its audience, and extend its reach to a wider online community.

Regularly Updated Content:

DeMilked consistently updates its content, ensuring that its audience discovers fresh and inspiring creative works regularly. This commitment to regular updates encourages repeat visits and keeps the audience engaged.

Collaboration with Brands and Agencies:

DeMilked collaborates with brands and creative agencies, showcasing branded content and sponsored features. This collaboration serves as a revenue stream for the platform while providing exposure to creative campaigns.

DeMilked's Audience and Value Proposition

Understanding the Audience:

DeMilked's audience consists of creative professionals, artists, designers, and individuals with an appreciation for innovative and visually striking creations. The platform attracts a global audience seeking inspiration, exposure to new trends, and a curated selection of creative works.

Value Proposition:

DeMilked's value proposition lies in being a curated platform that celebrates creativity in its various forms. The platform offers a space where artists can showcase their work, and audiences can discover a diverse range of artistic expressions from around the world.

Categories of Value:

  • Diverse Creative Inspiration: DeMilked provides a constant source of diverse creative inspiration, covering visual arts, design, photography, and architecture.
  • Exposure for Artists: The platform offers exposure to artists and designers by featuring their work in curated galleries, contributing to their visibility and recognition within the creative community.

Suggestions for Replicating Success

Curate Diverse and High-Quality Content: Prioritize the curation of diverse and high-quality creative content to maintain the platform's appeal to a broad audience interested in various artistic disciplines.

Regularly Update and Refresh Content: Consistently update content to keep the platform dynamic and encourage repeat visits. Regular updates ensure that the audience discovers new and inspiring creations regularly.

Engage with Emerging Artists: Actively engage with emerging artists and provide them with a platform to showcase their work. Supporting and promoting emerging talent contributes to a vibrant and evolving creative community.

Optimize User-Friendly Website Design: Ensure a user-friendly website design that emphasizes visual appeal and easy navigation. A seamless browsing experience enhances user engagement and satisfaction.

Leverage Social Media Channels: Maintain a strong presence on social media channels to share curated content, interact with the audience, and extend the platform's reach to a wider online community.

Explore Collaborations and Partnerships: Explore collaborations with brands, creative agencies, and other platforms to showcase branded content and sponsored features. Strategic collaborations can serve as additional revenue streams.

Create Thematic Galleries and Features: Curate thematic galleries and features that present collections of creative works centered around specific themes or trends. This approach adds depth and narrative to the content.

Foster a Global Creative Community: Actively foster a global creative community by featuring works from artists around the world. This global approach enhances the platform's appeal and diversity.

In conclusion, DeMilked's success is rooted in its commitment to diverse creative content, curation, and engagement with a global creative community. Replicating this success involves maintaining a focus on quality curation, regularly updating content, and actively supporting emerging talent within the creative space.

Still, there's another avenue to monetize your online audience that could be more gratifying.

Launching your own multi-brand marketplace on Vendo has the potential to, at the very least, triple your affiliate sales commission, reaching an impressive 20-30%. This marks a significant increase, offering 3-5 times more than the returns from regular affiliate links.

In addition to the prolonged user engagement on your pages, expect a surge in customer data retention that can fuel the growth of your email list, opening doors to various future upselling prospects.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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