Case Study
Dec 14, 2023

DAIWA GLOBAL BRAND Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a renowned online marketplace specializing in high-quality fishing gear, including rods, reels, and accessories. It's a top destination for anglers of all levels seeking premium fishing equipment. Thinking about launching your own online marketplace? You should try Vendo.

Vendo really easy to use and pretty affordable. You can get your marketplace going super fast, just in a couple of days. You get to sell cool products from domestic brands without worrying about a dozen inventory or shipping problems. Vendo takes care of the hard stuff, so you can have fun making your marketplace unique and amazing.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Reeling in Success in the Fishing Gear Marketplace with a Hooking Affiliate Program Casting a Wide Net in the Fishing World started as a focused online marketplace for fishing gear and quickly made a splash in the angling community. Known for their high-quality rods, reels, and accessories, they've attracted a wide range of fishing enthusiasts. With their products being sold in numerous countries and a reputation for innovation and quality, Daiwa has established itself as a leader in the fishing gear industry.

The Catch of Quality and Innovation

What's the lure behind Daiwa success? It's their commitment to quality and innovation. They constantly introduce new technologies in their products, making them a favorite among professional and amateur anglers. Whether it's lightweight rods or precision reels, Daiwa has a product for every fishing need, helping them reel in a broad and loyal customer base.

More Than Just Tackle

Daiwa isn't just about selling fishing gear; it's about enhancing the fishing experience. They've built a brand that stands for reliability and excellence, attracting customers who want the best gear for their fishing adventures. This brand reputation has been crucial in Daiwa growth and success.

Hook, Line, and Sinker: The Affiliate Program

The Daiwa affiliate program is an integral part of their marketing strategy. It allows fishing bloggers, influencers, and enthusiasts to promote Daiwa products and earn a commission on sales they generate. This program helps to extend Daiwa’s reach while rewarding passionate anglers who love their products.

Landing Your Marketplace Success

Inspired by Daiwa? To replicate their success, focus on a niche market, like they did with fishing gear. Prioritize quality and innovation in your products. Build a brand that resonates with your target audience. Consider launching an affiliate program to expand your reach and connect with enthusiasts. With dedication to your product and customers, you could be the next big catch in the online marketplace ocean.

Get started with a marketplace like Daiwa on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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