Case Study
Dec 13, 2023

Daily Kos Affiliate Revenue Success Tripled

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Daily Kos, a prominent progressive news and community platform, is known for its extensive coverage and grassroots engagement. In alignment with successful digital platforms, Daily Kos strategically employs affiliate links to enhance its revenue streams and effectively cater to its diverse community. Sales commissions, particularly generated from content such as progressive news articles, community-driven discussions, and recommended products, constitute a significant and evolving revenue stream for digital media platforms.

With the integration of Vendo, Daily Kos has the potential to significantly enhance its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides Daily Kos' audience with a more interactive and seamless way to engage with products and services recommended in their favorite progressive content. Here's how this integration could unfold for Daily Kos.


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Vendo sets itself apart from traditional affiliate links by ensuring prolonged visitor engagement, safeguarding vital customer data for robust email list growth, and creating opportunities for upselling.

Unlocking Success in Digital Publishing

Daily Kos is a progressive political blog and online community that was founded in 2002 by Markos Moulitsas. It has since grown into one of the largest and most influential progressive online platforms, providing a space for political activism, analysis, and community engagement. Daily Kos covers a wide range of political topics, including electoral politics, policy issues, and social justice, and it serves as a hub for grassroots organizing and progressive commentary.

Success Factors of Daily Kos

Grassroots Community Engagement:

A primary success factor for Daily Kos is its emphasis on grassroots community engagement. The platform provides a space for like-minded individuals to come together, discuss political issues, share information, and mobilize for various causes. This sense of community fosters activism and collaboration among progressive readers.

Progressive Commentary and Analysis:

Daily Kos distinguishes itself through its progressive commentary and analysis. The platform features articles, diaries, and op-eds that provide a progressive perspective on current events, political developments, and policy issues. This ideological consistency resonates with its audience and helps shape progressive narratives.

Focus on Electoral Politics:

The platform places a strong focus on electoral politics, covering campaigns, elections, and political candidates from a progressive standpoint. Daily Kos actively engages with the electoral process, endorsing candidates, fundraising, and mobilizing its community to support progressive campaigns at various levels.

Grassroots Fundraising:

Daily Kos has successfully implemented grassroots fundraising strategies to support progressive causes and candidates. The platform's ability to mobilize its community for small-dollar donations has contributed to its influence in supporting campaigns and initiatives aligned with progressive values.

Advocacy for Social Justice:

The platform advocates for social justice by addressing issues related to civil rights, racial justice, gender equality, LGBTQ+ rights, and other progressive causes. Daily Kos serves as a platform for raising awareness, promoting activism, and fostering discussions around social justice issues.

User-Generated Content and Diaries:

Daily Kos allows users to create and publish their own content in the form of diaries. This user-generated content enhances the diversity of perspectives within the community, encouraging individual voices to contribute to the broader progressive discourse.

Data-Driven Campaigning:

The platform leverages data-driven campaigning strategies to target and mobilize its community effectively. Daily Kos utilizes technology and analytics to identify key issues, trends, and opportunities for political engagement, enhancing its ability to influence progressive activism.

Digital Advocacy Tools:

Daily Kos employs digital advocacy tools, such as petitions, action alerts, and online campaigns, to mobilize its community for specific causes. These tools facilitate direct engagement and activism, allowing readers to participate in progressive campaigns and initiatives.

Social Media Integration:

Daily Kos effectively integrates with social media platforms to amplify its reach and engage with a broader audience. The platform leverages social media channels to share content, promote campaigns, and connect with individuals who may align with progressive values.

Continuous Adaptation and Innovation:

Daily Kos has demonstrated a commitment to continuous adaptation and innovation. The platform evolves its strategies, tools, and content offerings to stay relevant in the dynamic landscape of online political activism and to effectively address emerging issues.

Daily Kos's Audience and Value Proposition

Understanding the Audience:

Daily Kos's audience consists of progressive activists, politically engaged individuals, and those seeking a platform for progressive commentary and community interaction. The platform attracts readers who align with progressive values and are interested in participating in grassroots political activism.

Value Proposition:

Daily Kos's value proposition lies in being a central hub for progressive political engagement. The platform offers a combination of progressive analysis, community building, and actionable campaigns, providing readers with a space to stay informed, participate in activism, and connect with like-minded individuals.

Categories of Value:

  • Progressive Commentary: Daily Kos delivers progressive commentary and analysis on political events, policy issues, and social justice matters, catering to readers seeking a progressive perspective.
  • Grassroots Community: The platform fosters a grassroots community where individuals can engage in discussions, share information, and collaborate on progressive causes.

Suggestions for Replicating Success

Prioritize Community Engagement: Emphasize grassroots community engagement by providing a space for like-minded individuals to connect, share information, and mobilize for progressive causes.

Maintain Progressive Ideological Consistency: Uphold a commitment to progressive ideological consistency in commentary, analysis, and advocacy to resonate with the platform's core audience.

Focus on Electoral Politics: Place a strong focus on electoral politics, covering campaigns, elections, and endorsing candidates aligned with progressive values.

Implement Grassroots Fundraising: Develop grassroots fundraising strategies to support progressive causes and candidates, engaging the community in small-dollar donations.

Advocate for Social Justice: Address and advocate for social justice issues, including civil rights, racial justice, gender equality, and LGBTQ+ rights, to align with progressive values.

Encourage User-Generated Content: Allow users to contribute through diaries and user-generated content, enhancing the diversity of perspectives within the community.

Utilize Data-Driven Campaigning: Leverage data-driven campaigning strategies to identify key issues, trends, and opportunities for political engagement, enhancing the effectiveness of progressive activism.

Employ Digital Advocacy Tools: Implement digital advocacy tools, such as petitions, action alerts, and online campaigns, to mobilize the community for specific causes and initiatives.

Integrate Social Media: Effectively integrate with social media platforms to expand reach, share content, and connect with a broader audience interested in progressive values.

Embrace Continuous Adaptation: Demonstrate a commitment to continuous adaptation and innovation, evolving strategies, tools, and content offerings to stay relevant in the dynamic landscape of online political activism.

In conclusion, Daily Kos's success is rooted in its emphasis on community engagement, progressive commentary, and effective activism. Replicating this success involves maintaining a commitment to progressive values, fostering grassroots engagement, and continuously adapting to the evolving landscape of online political activism.

However, there's an alternative method to capitalize on your online audience that could prove even more fruitful.

Commencing your own multi-brand marketplace on Vendo has the potential to at least triple your affiliate sales commission, bringing it up to 20-30%. This translates to 3-5 times more than what you'd typically earn with affiliate links.

Apart from the extended time users spend on your pages, anticipate a growth in customer data retention for effective email list expansion and a wide array of potential upselling avenues.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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