Case Study
Oct 9, 2023

Cult Beauty multi-vendor marketplace success

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Cult Beauty is an online beauty retailer that offers a curated selection of skincare, makeup, haircare, and wellness products. They are known for carrying a wide range of high-quality and often hard-to-find beauty brands, including both well-established and emerging ones. Customers can shop for various beauty products and receive recommendations and reviews from beauty enthusiasts. It has gained popularity for its commitment to providing customers with carefully selected and innovative beauty products.

Using Vendo, creating your own multi-vendor marketplace has become more cost-effective and uncomplicated than ever before. You can kickstart your sales venture featuring products from a multitude of vendors and launch your platform within a matter of days, all while avoiding the challenges of handling inventory and shipping.

Vendo operates on an efficient dropshipping model, which means you won't have to deal with complex logistics, giving you the freedom to concentrate on expanding your marketplace.


Origins and History

Cult Beauty isn't a newcomer on the scene. Its story began in 2008 when two beauty aficionados, Jessica DeLuca and Alexia Inge, decided to team up. These two women shared a profound passion for simplifying the beauty shopping experience. They aimed to create a haven where beauty enthusiasts could effortlessly discover and acquire the finest beauty products available.

Growth and Transformation

Starting small, Cult Beauty underwent a remarkable transformation over the years. It was never just about selling products; it was about nurturing a thriving community of beauty lovers. Through their unwavering commitment, DeLuca and Inge expanded their brand portfolio, ensuring that they offered a well-rounded selection of cult classics and emerging favorites. Word of mouth spread like wildfire, solidifying Cult Beauty's status as the ultimate beauty destination.

Secrets to Success

But what really makes Cult Beauty stand out? Let's break it down:


Cult Beauty doesn't throw everything and the kitchen sink at you. They're meticulous about handpicking only the crème de la crème of beauty products, sparing you from endless scrolling and buyer's remorse.


At Cult Beauty, transparency isn't just a buzzword. It's a way of life. Customers have access to authentic reviews and expert advice, ensuring they know exactly what they're getting into.


Beauty comes in all shades, and Cult Beauty knows it. They're dedicated to celebrating beauty in all its diversity, offering products that cater to different skin tones, types, and concerns.


What sets Cult Beauty apart is its engagement with the customer community. They actively listen to feedback, respond to needs, and foster a loyal and vibrant customer base.

Replicate the Success

Feeling inspired by Cult Beauty's journey? Here are some actionable takeaways:

Passion First

Fuel your venture with genuine passion and enthusiasm. When you love what you do, it shows.

Curate Thoughtfully

Avoid the temptation to overwhelm your customers with an endless sea of choices. Instead, carefully select products that align with your brand's mission.

Transparency Matters

Be honest and open about your products. Customers appreciate sincerity and will reward you with their trust.

Diversity and Inclusion

Ensure your offerings are inclusive, catering to a broad range of customers. Everyone should feel seen and valued.

Engage Your Community

Your customers are your greatest asset. Listen to their feedback, respond to their needs, and foster a sense of belonging within your community.

In a world overflowing with beauty options, Cult Beauty has risen to the top by staying true to its core values and prioritizing its customers. So, whether you're a beauty connoisseur or simply on the hunt for a new skincare routine, Cult Beauty has got you covered. It's more than a marketplace; it's a beauty experience that keeps it real and puts customers front and center.

Get started with a marketplace like Cult Beauty on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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