Case Study
Oct 10, 2023

Cult Beauty marketplace affiliate program

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Cult Beauty is an online beauty retailer based in the United Kingdom that specializes in curating and selling a carefully selected range of high-quality and sought-after beauty and skincare products from various brands. If you’re looking for a Cult Beauty affiliate program, maybe you’d like to consider starting your own marketplace with a 3-5x higher sales commission. Here’s how.

Vendo aids in effortlessly launching a cost-efficient multi-vendor marketplace. Commence your business with products from multiple vendors swiftly, without the stress of managing inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 12%.


Opt for Vendo as your comprehensive marketplace partner, providing an automation platform for everyday operations, a catalog of brands or the chance to add your own, merchandising and promotional tools, various sales channels (including website, emails, SMS, mobile app, social media), and constant support for expanding your marketplace.

Cult Beauty Marketplace Success Factors

Cult Beauty stands as a premier online retailer in the beauty and skincare domain. Launched in 2008, the platform has since evolved from a small startup to a sought-after destination for exclusive beauty products, boasting a robust online presence and a global customer base.

  • Acquisition by THG: The Hut Group (THG) acquired Cult Beauty for £275 million, acknowledging its first-to-market reputation and substantial online following of 1.6 million on Instagram​​.
  • Foundational Growth: Founded in 2008 in a basement flat, Cult Beauty reflects the vision of its founders, Jessica DeLuca and Alexia Inge, who brought unique expertise from consulting, modeling, and fashion journalism​​​​.
  • Product Diversification: Hosting approximately 300 brands, the platform offers an eclectic mix of products, contributing significantly to THG's sales with an expectation of £60 million for 2021​​.
  • Financial Performance: The year to May 2020 showcased a 37.8% increase in sales, hitting £123.4 million, largely buoyed by the shift to online shopping during the pandemic​​.
  • Market Adaptation: Cult Beauty's growth further accelerated during the Covid-19 pandemic, benefiting from increased online participation and robust repeat purchase rates​​.

Cult Beauty Affiliate Program

The Cult Beauty Affiliate Program is designed to benefit individuals with an aesthetically pleasing and user-friendly website, particularly those in the makeup and beauty niche. It offers a competitive commission structure and is particularly advantageous for affiliates looking to promote exclusive and unique beauty products. Here are the key aspects of the affiliate program:

  • Commission Structure: Offers up to 12% base commission through platforms like Skimlinks, enticing affiliates with competitive rates in the makeup/beauty niche​​.
  • Exclusive Product Range: Affiliates gain access to promote unique brands and products only available at Cult Beauty, appealing to customers seeking novel beauty items​​.
  • Geographic Appeal: The UK-based company serves as an attractive platform for both European and North American customers, broadening the potential customer base for affiliates​​.
  • Marketing Support: Cult Beauty provides "artsy banners" for affiliates, enhancing the visual appeal of their marketing efforts and facilitating the promotion of products​​.
  • Ease of Approval: The program is noted for its straightforward approval process for those with suitable websites, encouraging a diverse range of affiliates to join​​.

Get started with a marketplace like Cult Beauty on Vendo. Get 3-5x higher sales commission!

Vendo aids in effortlessly launching a cost-efficient multi-vendor marketplace. Commence your business with products from multiple vendors swiftly, without the stress of managing inventory and shipping logistics. And the sales commissions hover around 20-30% instead of 12%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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