Case Study
Dec 21, 2023

CROWN & CALIBER Multi-Vendor Marketplace Case Study And How to Start Your Own

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Crown & Caliber, a prominent online marketplace, is your trusted destination for buying, selling, and trading luxury pre-owned watches, offering a curated collection of timepieces to cater to every watch enthusiast's discerning taste and preferences. If you're considering launching your own marketplace, Vendo is a standout choice recognized for its intuitive interface and cost-effective features. 

Vendo platform simplifies the setup of your marketplace, allowing you to showcase well-known domestic brands while seamlessly handling inventory and shipping operations. With Vendo handling these operational aspects, you can channel your efforts into crafting a distinctive and appealing marketplace that effectively engages your desired customer demographic.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.

Crown & Caliber: Timepiece Treasure Trove in the Online Marketplace

Timekeeping Triumph

Crown & Caliber, a distinguished player in the online marketplace, has etched its name as the go-to destination for luxury pre-owned watches. Their success story is a masterclass in how a niche marketplace can thrive in the e-commerce world. With an impressive track record, Crown & Caliber has achieved over $75 million in annual revenue, underscoring its undeniable prowess in the luxury watch market.

Shining Numbers

Behind their success lie some dazzling numbers. Crown & Caliber boasts a meticulously curated collection of over 3,000 pre-owned luxury watches. Their platform has served over 100,000 customers, and they've successfully sold and traded timepieces worth more than $150 million. These figures are not just milestones; they are a testament to Crown & Caliber authority in the luxury watch marketplace.

Affiliate Program: Timepiece Partnerships

Crown & Caliber affiliate program is a shining example of how to leverage partnerships effectively. They collaborate with watch enthusiasts, bloggers, and industry influencers, offering competitive commissions for promoting their timepieces. This partnership strategy has significantly expanded their reach, making them a household name in the luxury watch niche.

Crafting Your Timepiece Marketplace Success

To replicate Crown & Caliber triumph, consider these timeless strategies:

  • Niche Dominance: Focus on a specific niche, such as luxury watches, to cater to a highly targeted and passionate audience.
  • Quality Curation: Meticulously curate your product selection to ensure you offer the finest quality items in your chosen niche.
  • Strategic Affiliations: Establish a robust affiliate program to collaborate with influencers and enthusiasts who can authentically promote your products.
  • Customer Trust: Build trust through transparent pricing, detailed product descriptions, and impeccable customer service.
  • Educational Content: Create content that educates and engages your audience, making you a go-to resource in your niche.

Crown & Caliber: Where Time Meets Marketplace Excellence

In conclusion, Crown & Caliber marketplace success story serves as a time-tested guide for niche marketplace entrepreneurs. By focusing on your chosen niche, strategically partnering with influencers, and prioritizing quality and trust, you can embark on a journey to replicate their triumph in your niche marketplace, establishing yourself as a key player in your chosen domain.

Get started with a marketplace like Crown & Caliber on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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