Case Study
Aug 25, 2023

Copper mobile app case study

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Copper mobile app offers instant functionality and an intuitive interface, prioritizing authentic relationship-building for deal-closing teams. Through Vendo's in-app shopping features, a Copper-like application has the potential to seamlessly introduce an extra revenue stream, enriching the user experience. Enhance user satisfaction by integrating Vendo's platform using a WebView in your app, offering users the opportunity to shop from domestic brands and earn a commission for every transaction.


Maximize your mobile app's ARPU with Vendo, enabling users to discover top-notch products from homegrown brands and driving increased revenue opportunities.

Success factors of Copper mobile app

Seamless G Suite Integration: Copper's seamless integration with G Suite provides a cohesive and efficient experience for users, leveraging familiar tools and workflows.

Intuitive User Experience: The mobile app's intuitive interface and user experience contribute to high adoption rates and user satisfaction, leading to increased productivity.

Focus on Relationship Building: Copper's emphasis on fostering authentic relationships aligns with the needs of deal-closing teams, enhancing customer interactions and loyalty.

Time-Saving Functionality: The mobile app's time-saving features streamline tasks such as contact management, lead tracking, and communication, optimizing workflow efficiency.

Customization Capabilities: Copper's mobile app offers robust customization options, allowing users to tailor the CRM to their specific needs and preferences.

Real-time Data Accessibility: Users benefit from real-time access to critical customer data, enabling informed decision-making and responsive customer interactions on the go.

Collaboration Tools: The app's collaboration features facilitate seamless teamwork, enabling users to share information, track progress, and coordinate activities effectively.

Offline Functionality: Offline capabilities ensure that users can access and update essential CRM data even without an internet connection, supporting productivity in various work environments.

Security and Compliance: Copper's commitment to data security and compliance instills trust among users, particularly in industries with stringent regulatory requirements.

Continuous Improvement: Regular updates and feature enhancements demonstrate Copper's commitment to evolving with user needs and technological advancements, ensuring long-term relevance and value.

Suggestions for Copper mobile app's growth

Enhanced Mobile Functionality: Continuously expand the mobile app's capabilities to provide a comprehensive CRM experience on-the-go, including advanced features for lead management, pipeline visibility, and reporting.

Offline Mode Optimization: Further optimize the app's offline mode to ensure seamless access to critical customer data and functionality without compromising performance or data integrity.

AI-Powered Insights: Integrate AI-driven analytics and insights to provide users with actionable data, predictive recommendations, and automation capabilities to enhance decision-making and productivity.

Enhanced Collaboration Tools: Develop and refine collaboration tools within the mobile app to facilitate seamless team communication, task management, and information sharing for improved efficiency.

Advanced Customization Options: Offer advanced customization features within the mobile app to empower users to tailor the CRM experience to their specific workflows, preferences, and industry requirements.

Integration with Emerging Technologies: Explore integration with emerging technologies such as augmented reality (AR) or voice interfaces to provide innovative and intuitive ways for users to interact with the CRM.

Enhanced Security Measures: Implement advanced security measures to safeguard sensitive customer data and ensure compliance with privacy regulations, fostering trust and confidence among users.

Industry-Specific Solutions: Develop industry-specific solutions and templates within the mobile app to cater to the unique needs of different business sectors, providing tailored experiences for diverse user bases.

Seamless Third-Party Integrations: Expand the app's capabilities by offering seamless integrations with a wide range of third-party tools, platforms, and services commonly used in sales and customer relationship management.

User Education and Support: Provide comprehensive user education resources, tutorials, and proactive support to empower users in maximizing the value of the mobile app, driving adoption and satisfaction.

Suggestions for other businesses to replicate Copper success

Seamless Integration with Productivity Tools: Prioritize seamless integration with popular productivity suites and tools, similar to Copper's G Suite integration, to enhance user experience and streamline workflows.

User-Centric Design: Emphasize user-centric design principles to create an intuitive and engaging interface that aligns with the needs and preferences of the target user base.

Focus on Relationship Building: Emphasize the importance of authentic relationship-building in sales and customer relationship management, placing a strong emphasis on customer satisfaction and loyalty.

Mobile Optimization: Invest in optimizing mobile applications to provide a seamless and feature-rich CRM experience on-the-go, catering to the increasing reliance on mobile devices in business operations.

Customization and Flexibility: Provide robust customization options to allow businesses to tailor the CRM solution to their unique processes, workflows, and industry requirements.

Data Accessibility and Security: Ensure real-time data accessibility while prioritizing robust security measures to protect sensitive customer information and maintain compliance with data privacy regulations.

Collaboration and Communication Tools: Develop collaboration and communication features within the CRM to facilitate seamless teamwork, information sharing, and task coordination across sales and customer service teams.

Continuous Innovation: Foster a culture of continuous innovation to evolve the CRM solution in line with changing user needs, technological advancements, and industry trends.

Industry-Specific Solutions: Develop industry-specific solutions and templates tailored to the unique needs of different business sectors, catering to diverse user bases with specialized functionalities.

Customer Education and Support: Provide comprehensive user education resources, training, and responsive support to empower businesses in maximizing the value of the CRM solution and driving successful adoption.

Elevate your mobile app's ARPU using Vendo, empowering users to explore exceptional products from local brands and unlocking greater revenue potential.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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