Case Study
Dec 21, 2023

COOKIES CLOTHING Multi-Vendor Marketplace Case Study And How to Start Your Own

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Looking to explore the world of e-commerce? is your gateway to a thriving online marketplace, catering to all your streetwear and urban fashion needs. Considering the prospect of starting your marketplace venture? Vendo presents an outstanding option, known for its user-friendly interface and budget-friendly capabilities. 

Vendo streamlines the marketplace setup, enabling you to showcase renowned domestic brands while efficiently managing inventory and shipping logistics. With Vendo overseeing these operational tasks, you can devote your energy to crafting a unique and appealing marketplace that effectively resonates with your target customer base.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.

Cookies SF: The Recipe for Marketplace Success

Numbers That Speak Volumes

Cookies SF, a California-based streetwear brand founded by Berner and Jai, has been an incredible success story in the world of marketplaces. Since its inception in 2016, Cookies SF has achieved remarkable growth, with annual revenues consistently exceeding $100 million. This isn't just a brand; it's a cultural phenomenon, and it all began with an idea, a vision, and a solid marketplace strategy.

The Sweet Taste of Affiliate Success

Cookies SF affiliate program is as sweet as their name suggests. They've leveraged the power of influencers and brand ambassadors to expand their reach and drive sales. With a generous commission structure, affiliates earn a percentage of each sale they refer, incentivizing them to promote Cookies SF products passionately. This program has cultivated a loyal network of influencers who authentically endorse the brand, amplifying its visibility.

The Secret Recipe: Build a Strong Brand

The foundation of Cookies SF marketplace success is a strong brand identity. They've established themselves as more than just a clothing store; they're a lifestyle brand that resonates with their target audience. By creating a distinct and memorable brand persona, they've fostered a loyal customer base that eagerly awaits each product drop.

Consistency is Key

One of the lessons to take from Cookies SF success is the importance of consistency. They consistently release high-quality, on-trend products, and this predictability keeps customers engaged and returning. Whether it's their iconic clothing or limited-edition accessories, customers know they can count on Cookies SF for fresh, desirable items.

Engage with Your Community

Cookies SF has mastered the art of community engagement. They actively interact with their customers on social media, host events, and collaborate with influencers and artists. This engagement creates a sense of belonging for customers and encourages them to become brand advocates.

Repeating the Sweet Success

To replicate Cookies SF success, it's crucial to start with a compelling brand identity and an understanding of your target audience. Invest in influencer marketing to expand your reach and consider implementing a well-structured affiliate program. Maintain consistency in delivering high-quality products or services and actively engage with your community to foster a sense of belonging.

In Conclusion: Building a Sweet Marketplace

Cookies SF journey from a local streetwear brand to a multi-million-dollar marketplace success story is inspiring. By focusing on brand, consistency, community engagement, and effective affiliate programs, they've created a recipe for success that can be emulated by aspiring marketplace entrepreneurs. With dedication and the right strategy, you can also build a thriving marketplace that leaves a lasting imprint on your industry.

Get started with a marketplace like Cookies Clothing on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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