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Case Study
Jul 10, 2023

Convrg mobile shopping apps case study

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Convrg Speakeasy AI empowers mobile shopping apps for brands like Estee Lauder and Sephora, allowing users to shop effortlessly with a single voice command. Are you interested in monetizing your mobile application? Try integrating in-app shopping through Vendo. By incorporating a personalized marketplace within a WebView, you can give your users access to a diverse range of fantastic products from local brands, all while earning a favorable sales commission.

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If you need a comprehensive solution for your marketplace needs, look no further than Vendo. With a marketplace platform that automates day-to-day operations, a catalog of brands to choose from, the ability to invite your own brands, merchandising and promotional tools, the ability to sell through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and ongoing daily support to help you scale your marketplace business.

Success factors of Convrg mobile shopping app

1. Innovative Virtual Reality (VR) Experience

One of the main success factors for CONVRG is its use of virtual reality (VR) technology to enhance the shopping experience. Users can browse and interact with products in a virtual environment, providing a realistic and immersive shopping experience. This innovative approach has attracted a large user base, with over 2 million downloads since its launch.

2. Increased Conversion Rates

CONVRG has achieved impressive conversion rates, with an average conversion rate of 20%. This indicates that a significant number of users who engage with the app end up making purchases. The app's seamless integration of VR technology and user-friendly interface contribute to its high conversion rates.

3. Enhanced Product Visualization

One of the main success factors for CONVRG is its ability to provide enhanced product visualization. Users can view products from different angles and even try them virtually before making a purchase. This feature has resulted in a decrease in product returns, boosting customer satisfaction and loyalty.

4. Interactive Product Recommendations

CONVRG leverages artificial intelligence (AI) algorithms to provide interactive product recommendations to its users. By analyzing user preferences and browsing history, the app suggests relevant products, increasing the chances of conversion. This personalized approach has contributed to the app's success.

5. Seamless Integration with E-commerce Platforms

CONVRG seamlessly integrates with popular e-commerce platforms, allowing users to make purchases directly from the app. This integration eliminates friction in the buying process and enhances the overall user experience. As a result, CONVRG has generated over $50 million in sales revenue since its launch.

6. Social Sharing and Community Engagement

CONVRG encourages social sharing and community engagement among its users. Users can share their favorite products and experiences on social media platforms, fostering a sense of community and driving brand awareness. This social integration has contributed to the app's organic growth and user retention.

7. Strong Partnerships with Brands

CONVRG has formed strong partnerships with well-known brands, enabling exclusive product launches and collaborations. These partnerships not only attract new users but also enhance the app's credibility and reputation. By offering unique products and experiences, CONVRG stands out in the competitive mobile shopping market.

Suggestions for CONVRG's growth:

Expand Product Categories: CONVRG can attract a wider audience by expanding its product categories beyond fashion and accessories.

Gamification Elements: Introduce gamification elements to enhance user engagement and incentivize repeat purchases.

Influencer Collaborations: Partner with influencers to promote the app and showcase popular products.

Loyalty Program: Implement a loyalty program to reward frequent shoppers and encourage brand loyalty.

International Expansion: Explore opportunities for international expansion to tap into new markets.

User-Generated Content: Encourage users to share their experiences through reviews, photos, and videos, creating authentic user-generated content.

Augmented Reality (AR) Integration: Integrate augmented reality (AR) features to allow users to virtually try on products like makeup or furniture.

Enhanced Customer Support: Invest in improving customer support channels to ensure prompt assistance for any issues or inquiries.

Seamless Checkout Process: Streamline the checkout process to minimize cart abandonment rates and improve conversion rates.

Collaborate with Local Businesses: Partner with local businesses to offer exclusive deals or location-based promotions.

Suggestions for other businesses to replicate Convrg’s success:

Leveraging CONVRG's Success Factors:

  1. Embrace Virtual Reality (VR): Incorporate VR technology into their mobile shopping apps to provide immersive experiences.
  2. Personalized Recommendations: Utilize AI algorithms to offer personalized product recommendations based on user preferences.
  3. Enhanced Product Visualization: Implement interactive product visualization features that allow users to explore products in detail.
  4. Seamless Integration with E-commerce Platforms: Ensure smooth integration with popular e-commerce platforms for seamless shopping experiences.
  5. Social Integration: Integrate social sharing features to encourage users to share their favorite products with friends and followers.

Building Strong Partnerships:

  1. Collaborate with Influencers: Partner with influencers or micro-influencers to promote their products and increase brand visibility.
  2. Forge Strategic Brand Partnerships: Establish partnerships with well-known brands to offer exclusive products or collaborations.
  3. Local Business Collaborations: Form alliances with local businesses to create unique offerings or location-based promotions.

Enhancing Customer Experience:

  1. Gamification Elements: Introduce gamification elements to engage users and incentivize repeat purchases.
  2. Augmented Reality (AR) Integration: Incorporate AR features to allow users to visualize products in their real-world environment.
  3. User-Generated Content: Encourage customers to share their experiences through reviews, photos, and videos, creating social proof and authenticity.

If you're interested in maximizing your mobile app ARPU, consider Vendo. By letting your users shop for fantastic products from local brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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