Case Study
Dec 19, 2023

COMPLETE NATURAL PRODUCTS Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by, a prominent online marketplace, provides a comprehensive platform for businesses to source and procure industrial products and equipment, offering a convenient and efficient marketplace experience for B2B buyers and sellers alike. If you're contemplating launching your own marketplace, Vendo stands out as an excellent choice thanks to its user-friendly interface and cost-effective features. 

Vendo enables you to rapidly establish your online platform, featuring well-known domestic brands, all while efficiently managing inventory and shipping logistics. With Vendo taking care of these operational tasks, you have the freedom to concentrate on personalizing and enhancing your marketplace's unique identity.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Fueling B2B Success in the Marketplace

Powering Industrial Procurement, an online marketplace specializing in industrial products and equipment, has written a compelling success story that holds valuable lessons for budding marketplace entrepreneurs. Launched in 2010, this platform has become a trusted marketplace for B2B buyers and sellers, with annual revenues exceeding $50 million.

Numbers That Reflect Excellence

At the core of success is its ability to streamline industrial procurement. The marketplace boasts a catalog of over 500,000 products, attracting thousands of businesses monthly. These staggering numbers not only reflect its market presence but also underscore its financial achievements.

Affiliate Program: Partners in Progress affiliate program has been a pivotal element of their journey. Collaborating with industry experts, procurement specialists, and B2B influencers, they offer competitive commissions for promoting their platform and products. This strategic partnership has not only expanded their reach but also driven substantial sales growth.

Blueprint for Marketplace Success

To replicate marketplace achievements, consider these key strategies:

  1. Niche Specialization: Focus on a specific industry or product category, like industrial procurement, to serve a dedicated audience.
  2. Extensive Product Catalog: Offer an extensive range of high-quality products to meet the diverse needs of businesses.
  3. Affiliate Marketing: Establish a robust affiliate program to forge partnerships and expand your marketplace's reach within the B2B sector.
  4. Efficient User Experience: Prioritize an efficient and user-friendly experience for businesses to streamline their procurement processes.
  5. Customer Support: Provide excellent customer support and after-sales service to build trust and long-term relationships with buyers and sellers. Where B2B Excellence Meets Marketplace

In conclusion, marketplace success underscores the significance of niche specialization, a vast product catalog, and a thriving affiliate program. By applying these strategies while personalizing them to your marketplace's unique identity, you can aspire to create a B2B marketplace that serves as a trusted hub for businesses and continues to drive success in the industrial procurement space.

Get started with a marketplace like CNPUSA on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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