Case Study
Oct 18, 2023

CNET Affiliate Revenue Success Tripled

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CNET, a notable presence in the technology and media landscape, has established itself as a leading source for comprehensive coverage and reviews. CNET strategically utilizes affiliate links to effectively monetize its broad online audience. Sales commissions, especially from product reviews and recommendations, emerge as a robust and swiftly growing revenue stream within the dynamic media industry.

Exploring the opportunities presented by Vendo, CNET could potentially amplify its sales commissions, experiencing a 3-5x increase, by seamlessly integrating shoppable products and a user-friendly shopping cart into its editorial content. Here's how this integration could bring about transformative growth for CNET.


Simplify your marketplace operations with Vendo – the one-stop-shop that has it all. Enjoy a platform automating day-to-day operations, a curated brand catalog (or the ability to invite your own), merchandising tools, and the flexibility to sell through various channels. Vendo ensures ongoing daily support as your marketplace business expands.

Unlike affiliate links, Vendo not only captures attention but also prolongs visitor engagement, retains customer data for email list growth, and introduces avenues for upselling opportunities. It is the all-inclusive solution for a thriving and sustainable marketplace.

Unlocking Success in Digital Publishing

CNET, founded in 1994, is a leading technology media brand that provides information, reviews, and insights on a wide range of consumer electronics, technology products, and services. Owned by Red Ventures, CNET has established itself as a trusted source for tech enthusiasts, consumers, and professionals seeking expert opinions and up-to-date information on the latest technological advancements.

Success Factors of CNET

Comprehensive Tech Coverage: CNET's success is built on its commitment to comprehensive coverage of the tech industry. The platform reviews and reports on a diverse range of consumer electronics, gadgets, software, and emerging technologies.

Expert Reviews and Analysis: CNET is known for its expert reviews and in-depth analysis of products and technologies. Its team of knowledgeable reviewers provides valuable insights, helping consumers make informed purchasing decisions.

User-Friendly Interface: The platform's user-friendly website and intuitive interface contribute to a positive user experience. Navigating through reviews, articles, and multimedia content is seamless, enhancing user engagement.

Multimedia Content: CNET effectively utilizes multimedia content, including videos and images, to enhance product reviews and feature stories. This approach caters to diverse learning preferences and adds depth to their coverage.

Tech News and Updates: CNET delivers timely tech news and updates, keeping its audience informed about the latest developments in the tech world. This dedication to providing current information contributes to user loyalty.

Video Content and Reviews: The inclusion of video content, including product reviews and demonstrations, enhances the user experience and provides an additional dimension to their coverage.

Engaging Podcasts: CNET engages its audience through podcasts, offering discussions on various tech topics. Podcasts contribute to audience retention and provide an alternative format for content consumption.

Community Interaction: CNET encourages community interaction through user comments, forums, and social media engagement. This fosters a sense of community among tech enthusiasts and allows for user-generated discussions.

Tech Events Coverage: CNET covers major tech events and conferences, providing live updates, interviews, and in-depth coverage. This approach keeps the audience connected to the latest trends and announcements.

Mobile Optimization: Recognizing the importance of mobile users, CNET has optimized its platform for mobile devices, ensuring accessibility and a seamless experience for users on smartphones and tablets.

CNET Audience and Value Proposition

Understanding the Audience:

CNET caters to a broad audience, including tech enthusiasts, consumers researching product purchases, and professionals seeking industry insights. Its content is designed to be accessible to both experts and those with a casual interest in technology.

Value Proposition:

CNET's value proposition lies in delivering reliable, expert information on consumer electronics and technology. The platform empowers its audience with knowledge to make informed decisions about tech products and services.

Categories of Value:

  • Expert Reviews: CNET provides authoritative reviews, helping users evaluate the performance and features of tech products.
  • Timely Tech News: The platform keeps its audience updated on the latest tech news and trends, ensuring they stay informed about industry developments.
  • User Engagement: Community interaction features allow users to engage with the content, share opinions, and participate in discussions.

Suggestions for Replicating Success

Comprehensive Coverage: Focus on providing comprehensive coverage within your niche, offering in-depth information and reviews on a diverse range of relevant topics.

    Expert Analysis: Invest in a team of knowledgeable experts to provide thorough reviews and analyses, establishing your platform as a trusted source of expertise.

    User-Friendly Design: Prioritize a user-friendly website design and interface to enhance the overall user experience and make navigation seamless for your audience.

    Multimedia Integration: Utilize multimedia content, including videos, images, and interactive elements, to enrich your content and cater to diverse learning preferences.

      Timely Content Updates: Stay on top of the latest industry developments and provide timely content updates to keep your audience engaged and informed.

      Video Content Strategy: Implement a video content strategy, including product reviews and demonstrations, to provide a more engaging and dynamic experience for your audience.

      Community Building: Encourage community interaction through comments, forums, and social media, fostering a sense of community among your audience.

        Podcast Engagement: Explore podcasting as a medium for discussions and in-depth explorations of topics within your niche, providing an additional format for content consumption.

        Event Coverage: Cover major events and conferences within your industry, offering live updates, interviews, and in-depth coverage to keep your audience connected to industry trends.

        Mobile Optimization: Optimize your platform for mobile devices to accommodate the increasing number of users accessing content on smartphones and tablets, ensuring a responsive and user-friendly experience.

        However, there's an alternative strategy to capitalize on your online audience that may be even more beneficial.

        By initiating your own multi-brand marketplace on Vendo, you could witness a minimum threefold surge in your affiliate sales commission, reaching an impressive 20-30%. This equates to a substantial 3-5 times more than the returns from standard affiliate links.

        In the context of extended user engagement on your pages, envision a rise in customer data retention that will drive the growth of your email list and open up a spectrum of potential upselling opportunities


        • Book a demo call: We’ll set up your demo marketplace and populate it with products
        • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
        • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
        • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
        • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
        • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
        • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
        • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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