Case Study
Dec 28, 2023

CNBC Inc Affiliate Revenue Success Tripled

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CNBC Inc, a prominent player in financial news and business journalism, has established itself as a trusted source for comprehensive coverage and insights. Following the strategies of successful media businesses, CNBC strategically utilizes affiliate links to monetize its broad online audience. Sales commissions, particularly stemming from financial product reviews and recommendations, stand out as a significant and growing revenue stream within the competitive media landscape.

With the integration of Vendo, CNBC Inc has the potential to significantly boost its sales commissions—potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its financial content. This strategic move not only enhances revenue opportunities but also offers CNBC's audience a more interactive and seamless experience. Here's how this integration could unfold for CNBC Inc.


Vendo is your comprehensive partner for marketplace success – the one-stop-shop. Offering a platform for automating daily operations, a curated brand catalog (or an invitation for your own brands), merchandising tools, and multi-channel selling capabilities, Vendo ensures ongoing daily support for the evolution of your marketplace business.

Unlike the limitations of affiliate links, Vendo excels in maintaining visitor engagement, securing crucial customer data for expansive email lists, and opening avenues for lucrative upselling. It is the ultimate solution for ensuring the success and sustainability of any marketplace.

Unlocking Success in Digital Publishing

CNBC, founded in 1989, is a leading global business news and financial information network. As part of NBCUniversal, CNBC has established itself as a trusted source for business and financial news, providing real-time coverage of market trends, economic developments, and analysis. The network reaches a global audience through television, digital platforms, and various multimedia channels.

Success Factors of CNBC

Real-Time Financial News Coverage: CNBC's success is anchored in its commitment to delivering real-time financial news coverage. The network provides up-to-the-minute information on stock markets, economic indicators, and business-related events, catering to a global audience seeking timely insights.

Market Analysis and Commentary: CNBC stands out for its in-depth market analysis and expert commentary. The network features financial experts, analysts, and industry professionals who provide insightful commentary on market trends, investment strategies, and economic forecasts.

Global Reach and Partnerships: With a global reach, CNBC has established partnerships and collaborations with international media outlets. This network allows the network to provide a comprehensive view of global financial markets and economic developments.

Television and Digital Presence: CNBC effectively combines traditional television broadcasting with a strong digital presence. Its television network reaches a wide audience, while the CNBC website and mobile apps offer additional content, live streaming, and on-demand videos.

Exclusive Interviews and Access: CNBC secures exclusive interviews with key business leaders, policymakers, and influencers. This access to top decision-makers provides unique insights for the audience, making CNBC a go-to source for exclusive content.

Specialized Programming: The network features specialized programming covering various aspects of finance, business, and investment. Shows on topics like stocks, entrepreneurship, and market analysis cater to diverse interests within the broader financial landscape.

Data Visualization and Infographics: CNBC utilizes data visualization and infographics to present complex financial information in a visually engaging manner. This approach enhances audience understanding of market trends and economic data.

Integration of Technology: CNBC integrates technology into its coverage, incorporating data analytics, real-time market tracking tools, and interactive features. This technological integration enhances the viewer experience and provides a more dynamic presentation of financial information.

Community Engagement: CNBC actively engages with its audience through social media, online forums, and interactive features on its digital platforms. This engagement fosters a sense of community and allows for audience participation in discussions.

Brand Recognition and Credibility: CNBC's brand recognition and credibility are essential to its success. The network's reputation for reliable and accurate financial reporting positions it as a trusted source for business professionals, investors, and the general audience.

CNBC Audience and Value Proposition

Understanding the Audience:

CNBC's audience comprises a diverse range of individuals, including investors, business professionals, financial analysts, and general viewers interested in staying informed about economic and financial news.

Value Proposition:

CNBC's value proposition lies in providing real-time financial news, expert analysis, and exclusive interviews that empower its audience to make informed decisions in the dynamic world of business and finance.

Categories of Value:

  • Real-Time Information: CNBC delivers real-time information on financial markets, economic indicators, and business news.
  • Expert Analysis: The network provides expert analysis and commentary from financial professionals, helping viewers understand market trends and make informed decisions.
  • Exclusive Content: CNBC's access to exclusive interviews and behind-the-scenes content offers a unique perspective on key figures and events in the business world.

Suggestions for Replicating Success

Real-Time News Coverage: Prioritize real-time news coverage to provide up-to-the-minute information on market trends and economic developments.

Expert Analysis and Commentary: Invest in a team of financial experts and industry professionals to provide in-depth analysis and insightful commentary on relevant business topics.

Global Reach and Partnerships: Establish global reach through partnerships and collaborations with international media outlets to provide a comprehensive view of global financial markets.

Television and Digital Integration: Combine traditional television broadcasting with a strong digital presence, offering a seamless experience across television, websites, and mobile apps.

Exclusive Interviews and Access: Secure exclusive interviews with key business leaders and influencers to provide unique insights and perspectives that set your network apart.

Specialized Programming: Develop specialized programming that caters to diverse interests within the financial landscape, creating content that appeals to a broad audience.

Data Visualization: Utilize data visualization and infographics to present complex financial information in a visually engaging manner, enhancing audience understanding.

Integration of Technology: Embrace technology in your coverage, incorporating data analytics, real-time market tracking tools, and interactive features to enhance the viewer experience.

Community Engagement: Actively engage with your audience through social media, online forums, and interactive features to foster a sense of community and encourage audience participation.

Brand Recognition and Credibility: Prioritize building and maintaining brand recognition and credibility through reliable and accurate financial reporting, positioning your network as a trusted source in the industry.

Still, there's another method to capitalize on your online audience that might be even more lucrative.

Commencing your own multi-brand marketplace on Vendo has the potential to at least triple your affiliate sales commission, bringing it up to 20-30%. This translates to 3-5 times more than what you'd typically earn with affiliate links.

Moreover, the prolonged duration users spend on your pages contributes to the growth of customer data retention, paving the way for an expanded email list and a plethora of opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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