Case Study
Dec 27, 2023

CNBC affiliate program success tripled

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CNBC is a leading global television network and online platform specializing in business news and financial information. Founded in 1989, CNBC provides 24-hour coverage of global financial markets, stock quotes, business news, analysis, and expert commentary. CNBC has adeptly leveraged affiliate programs to capitalize on their online audience, demonstrating a savvy approach to digital monetization. With Vendo, online media businesses are able to 3-5x their affiliate sales commission by launching an online dropshipping marketplace. Here’s how.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

A digital beacon for financial enthusiasts stands as a primary destination for those seeking real-time financial news and insights. As the digital extension of the renowned CNBC television network, the site has become a trusted source for millions globally. With its user-friendly interface and comprehensive coverage, offers a seamless experience for both seasoned investors and casual readers alike.

Unpacking the key drivers 

CNBC's online success can be attributed to its dedication to timely, accurate reporting and comprehensive market coverage. By seamlessly integrating multimedia elements, CNBC offers an immersive user experience that sets it apart in the digital publishing space. User engagement and loyalty are further enhanced by their dedication to promoting expert ideas and allowing meaningful debates.

Understanding the financially informed audience 

The core audience of CNBC is professionals, investors, and individuals passionate about finance. This demographic values CNBC's expert analysis, market updates, and actionable insights, underscoring the platform's significance in the financial realm. Also, CNBC's in-depth reporting and customized content are specifically designed to meet the complex demands and interests of this sophisticated audience.

Molding financial narratives 

CNBC's content strategy revolves around delivering a blend of market updates, expert opinions, and feature stories. This comprehensive approach not only informs but also empowers readers, enabling them to make informed decisions in the complex world of finance. CNBC makes sure that its audience is well-equipped to navigate financial landscapes with clarity and confidence by offering a variety of perspectives and in-depth analyses.

Lessons from Cnbc for aspiring publishers 

For publishers aiming to replicate CNBC's success, prioritizing audience engagement, content quality, and innovation is paramount. Embracing technological advancements and fostering collaborations can further enhance a platform's appeal and reach. Maintaining long-term success in the cutthroat digital economy also requires being aware of changing consumer demands and remaining abreast of market trends.

Multifaceted revenue strategy

While affiliate links play a role in CNBC's revenue model, the platform also explores alternative monetization avenues. From sponsored content and premium subscriptions to strategic partnerships, CNBC's diversified approach ensures financial resilience and growth. Furthermore, their willingness to try out different revenue streams shows how proactive they are in managing the changing digital media market.

Legacy in digital publishing 

CNBC's influence in the digital publishing landscape is undeniable. Its commitment to journalistic excellence, audience-centric approach, and innovative strategies have solidified its position as a leader in financial news and analysis. But there’s another way to monetize your online audience which might be even more rewarding.

Starting your own multi-brand marketplace on Vendo could, at a minimum, triple your affiliate sales commission elevating it to 20-30%. That’s 3-5x more than with affiliate links.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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