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Case Study
Oct 17, 2023

Chron Affiliate Revenue Success Tripled

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Chron, the online hub of the Houston Chronicle, serves as a digital powerhouse for news, covering a diverse range of topics from local events to global trends. Acknowledging the significance of sales commissions, particularly from product reviews and recommendations, chron explores the potential to enhance revenue streams. Through the integration of Vendo, there lies a promising opportunity for Chron to substantially boost its sales commissions—potentially experiencing a 3-5x increase. The methodology involves seamlessly embedding shoppable products and a user-friendly shopping cart into its content, revolutionizing the monetization strategy. Here's a breakdown of how this innovative approach could elevate Chron’s financial prospects.


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Step into a new era of affiliate marketing with Vendo, where extended visitor engagement, secure customer data handling, and promising upselling opportunities take center stage.

Unlocking Success in Digital Publishing

chron, the digital counterpart to the esteemed Houston Chronicle, stands as a comprehensive online platform delivering a broad spectrum of news and information. Catering to a diverse audience, it covers local, national, and global events, making it a go-to source for readers seeking reliable and varied content.

Success Factors of Chron

1. Comprehensive News Coverage:

chron excels in providing extensive news coverage, ensuring readers stay informed on local, national, and global events. The platform's commitment to thorough and timely reporting establishes it as a reliable source for breaking news.

2. Business and Finance Insights:

The platform offers valuable insights into the business and finance sectors, delivering relevant information for those interested in economic trends and market updates. This content caters to both seasoned investors and individuals seeking a deeper understanding of financial landscapes.

3. Sports and Entertainment Highlights:

Covering a wide array of sports and entertainment news, chron keeps enthusiasts abreast of the latest developments and in-depth analyses. The engaging coverage goes beyond scores, providing context and perspectives that resonate with diverse audiences.

4. Lifestyle and Culture Features:

The lifestyle and culture section add diversity, featuring articles on travel, food, fashion, and arts for a well-rounded reader experience. This section enriches the platform, offering content that appeals to varied interests and lifestyles.

5. Multimedia Integration:

chron enhances storytelling through multimedia integration, incorporating images, videos, and interactive features to engage readers dynamically. This approach ensures that the platform remains visually engaging and aligns with modern content consumption preferences.

6. Active Community Engagement:

Fostering community engagement through reader comments, forums, and social media interactions establishes a space for shared opinions and discussions. This interactive element transforms chron from a mere news outlet to a community hub.

7. Mobile-Optimized Design:

With a design optimized for mobile devices, chron ensures accessibility across smartphones and tablets, adapting to evolving reader preferences. This feature acknowledges the changing landscape of news consumption, catering to users on the go.

8. Archives and Search Functionality:

Providing access to archives and robust search functionality allows users to explore past articles efficiently. This feature caters to readers interested in in-depth research or those seeking historical context on specific topics.

9. Local Events and Listings:

Offering information on local events and listings connects chron with the Houston community, serving as a valuable community-oriented news source. This local focus strengthens the platform's ties with its immediate audience.

10. Advertising and Revenue Streams:

Leveraging advertising as a primary revenue stream strategically places ads throughout the site to maximize visibility and engagement. This approach ensures financial sustainability while maintaining a balance with user experience.

Chron Audience and Values

Local and Global Readership:

chron caters to a diverse audience, including both local residents in the Houston area and individuals seeking comprehensive news coverage from around the world. Its reach extends beyond geographic boundaries, making it a versatile news platform.

Informed and Engaged:

Readers of chron value being well-informed on a variety of topics and actively engage with the content through comments, discussions, and social media interactions. They appreciate the platform's commitment to providing accurate and timely information.

Suggestions for Sustaining and Enhancing Success

1. Personalized Content Recommendations:

Implement personalized content recommendation features to enhance user engagement with tailored news and content suggestions. This approach caters to individual preferences, increasing overall reader satisfaction.

2. Live Updates and Notifications:

Introduce live updates and notification features for breaking news and important stories, keeping readers informed in real-time. This proactive approach ensures that users stay connected to evolving stories.

3. Podcast and Video Content Expansion:

Expand into podcasting and video content creation to provide additional avenues for storytelling and cater to audiences with varying preferences. These mediums offer an immersive experience beyond traditional written content.

4. Reader Surveys and Feedback:

Conduct regular reader surveys to gather feedback, gaining insights into audience preferences and expectations for continuous improvement. Direct input from the audience facilitates an iterative approach to content enhancement.

5. Collaboration with Local Contributors:

Foster collaboration with local contributors, bloggers, and experts to include diverse voices and perspectives, strengthening ties with the local community. Localized content fosters a sense of community engagement.

6. Interactive Data Visualizations:

Incorporate interactive data visualizations and infographics for in-depth stories and analyses, adding clarity and engagement to complex topics. Visual elements enhance the understanding of intricate subjects.

7. E-commerce Integration:

Explore e-commerce integration for merchandise, subscriptions, or partnerships to diversify revenue streams beyond advertising. This strategic expansion contributes to the financial sustainability of the platform.

8. Social Media Campaigns:

Launch targeted social media campaigns to promote specific content, engage with the audience, and drive traffic to the website. Social media remains a powerful tool for audience outreach and content amplification.

9. Collaborative Investigative Journalism:

Invest in collaborative investigative journalism projects, partnering with other media outlets or organizations for impactful reporting. This approach enhances the platform's credibility and provides a deeper understanding of complex issues.

10. Accessibility Initiatives:

Prioritize accessibility initiatives to ensure chron is inclusive and user-friendly for individuals with diverse needs, adhering to accessibility standards and continuous improvement in this area. This commitment reflects a dedication to serving all segments of the audience.

However, consider a different approach for monetizing your online audience to enhance your overall strategy.

Transform your affiliate sales strategy by creating your multi-brand marketplace on Vendo, possibly tripling your commission to 20-30%.

Beyond just extended user page time, anticipate an increase in customer data retention, fostering the growth of your email list and creating a wealth of future upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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