Case Study
Dec 30, 2023

Chewy eCommerce Case Study and How to Start a Look-Alike Marketplace

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Chewy is an online retailer offering a wide range of pet products, including food, toys, medications, and accessories. If you're interested in launching a look-alike eCommerce business using a marketplace model, Vendo simplifies the process, making it incredibly straightforward to begin selling a wide array of exceptional brands' products.

With Vendo, launching an eCommerce marketplace is straightforward, allowing you to offer products from numerous domestic brands. Vendo handles the complexities of inventory and shipping, enabling you to concentrate on delivering excellent customer service. Start and manage your marketplace effortlessly and keep your focus where it counts - on your buyers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Chewy's E-Commerce Success Story


Chewy has emerged as a leading eCommerce business by treating pets and their owners as part of their family, dedicated to exceeding their expectations in every interaction. With a vast selection of over 65,000 products, including exclusive brands and healthcare items, Chewy offers competitive pricing and swift 1-2 day delivery. 

The heart of Chewy's brand lies in its exceptional customer service, earning customer loyalty with 24/7 support and personalized care. Their convenient Autoship program ensures that pet parents are always stocked up on essentials. 

As a company driven by innovation and technology, Chewy continually seeks to enhance the shopping experience, featuring an intuitive website, top-rated mobile apps, and specialized tools like the "Pet Profile" to revolutionize pet shopping.

Best-Selling Product Categories and Examples:

  • Pet Food: Premium dog and cat foods are top sellers, with brands like Blue Buffalo and Taste of the Wild leading the pack.
  • Healthcare Products: Ranging from flea and tick prevention to prescription medications.
  • Private Brands: Chewy's own carefully curated line of products, including pet toys and accessories.
  • Supplies: Everything from beds, leashes, and grooming tools to ensure pets are well-cared for.

Key Success Factors:

  • Customer Obsession: Viewing pets and their parents as family, Chewy excels in meeting and exceeding customer expectations with every interaction.
  • Wide Selection & Competitive Pricing: Offering over 65,000 items, including private brands and healthcare products, at competitive prices with fast 1-2 day shipping.
  • Unmatched Customer Service: Providing 24/7 assistance, advice, and encouragement, with services like the convenient Autoship subscription for regular deliveries.
  • Innovation & Technology: Continuously enhancing operations through innovation, Chewy boasts an easy-to-navigate website, highly-rated mobile apps, detailed order tracking, and personalized “Pet Profile” features.

For those looking to replicate Chewy's success in their own e-commerce ventures, focusing on customer service excellence, a wide and quality product range, competitive pricing, and leveraging technology for a better customer experience are key areas to concentrate on.

Get started with a look-alike marketplace like Chewy on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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