Case Study
Dec 14, 2023

Chairish Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a vibrant online marketplace specializing in unique, vintage, and antique furniture and decor. It's a go-to destination for interior designers and home decorators seeking one-of-a-kind pieces. Thinking about starting your own online marketplace? Check out Vendo.

Vendo really easy to use and easy on your wallet. You can get your marketplace rolling in just a few days. You get to offer great products from domestic brands without the headache of managing a dozen of inventory or figuring out shipping. Vendo takes care of the complicated parts, so you can focus on making your marketplace unique and super cool.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Furnishing Success in the Online Marketplace with a Chic Affiliate Program A Treasure Trove of Unique Finds started as a niche online marketplace, focusing on vintage and antique furniture and home decor. They quickly carved out a space for themselves, attracting millions of visitors each year. With a catalog boasting tens of thousands of unique items, has become the go-to platform for interior designers and enthusiasts looking for that perfect, one-of-a-kind piece.

The Allure of the Unique and Vintage

What makes stand out? Their incredible selection of vintage, antique, and contemporary pieces. They offer a range of products from mid-century modern sofas to art deco lamps, making them a favorite for customers seeking items with character and history. This variety has drawn in a dedicated following.

A Community of Sellers and Buyers

At the heart of the success is its community-driven approach. They've made it easy for sellers to list their items and for buyers to find exactly what they're looking for. This focus on user experience has not only attracted a loyal customer base but also set Chairish apart as a leader in the online marketplace for home furnishings.

Stylish Earnings: Chairish Affiliate Program affiliate program is a hit with design bloggers and influencers. By promoting Chairish products, affiliates earn commissions on sales they help generate. This program has been an effective tool for spreading the word about Chairish's unique offerings while benefiting the affiliate community.

Designing Your Marketplace Success

Want to mirror success? Start by identifying a niche market like vintage furniture. Focus on building a strong community of both sellers and buyers. An affiliate program can be key to expanding your reach and creating partnerships. Prioritize a seamless user experience and keep your platform unique and inviting. Stick to these strategies, and you could be the next big name in the online marketplace world.

Get started with a marketplace like Chairish on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.