Case Study
Jan 2, 2024

Casper eCommerce Case Study and How to Start a Look-Alike Marketplace

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Casper is a sleep and bedding company known for its mattresses, pillows, and sleep accessories designed for a comfortable night's rest. Keen on launching a look-alike eCommerce business in a marketplace model? Vendo's here to make it super straightforward, so you can quickly start selling a huge selection of awesome products from lots of great brands.

Vendo simplifies the process of building a successful eCommerce marketplace, giving you access to a wide range of products from domestic brands. With Vendo taking care of inventory and shipping logistics, you can concentrate on providing excellent customer service, effectively launching and overseeing your marketplace, all while prioritizing what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Casper Journey as an E-commerce Business

Introduction to Casper
Casper, a New York-based startup founded in 2014, has swiftly risen to prominence as a trailblazer in the mattress industry. The company revolutionized the way people shop for mattresses by offering high-quality, comfortable options directly to consumers, effectively eliminating the middlemen and reducing prices. 

Casper's approach to sleep goes beyond just mattresses; it encompasses a full range of products designed to enhance the sleep experience, including pillows, sheets, bed frames, and even specialized mattresses for dogs. With a focus on innovation, quality, and customer satisfaction, Casper has established itself as a leading name in the sleep-focused market.

Best Selling Product Categories and Examples

At the heart of Casper's offerings is its range of mattresses, each engineered to provide a unique balance of comfort and support.

  1. Casper Original Mattress: The mattress that started it all, offering a blend of support and cooling with its signature design.
  2. Casper Wave Hybrid: A step up in luxury and support, the Wave Hybrid features advanced ergonomics and cooling technology for a truly restorative sleep.
  3. Casper Element: For those seeking simplicity and quality at an affordable price, the Element provides essential comfort and support.

Understanding that the right pillow is key to a good night's sleep, Casper offers a variety of pillows to suit different preferences.

  1. Casper Original Pillow: A down-alternative pillow with a supportive, breathable design that suits all sleep positions.
  2. Casper Foam Pillow: Designed for those who prefer a firmer feel, the Foam Pillow offers ergonomic support with a uniquely breathable foam.
  3. Casper Down Pillow: For lovers of traditional luxury, the Down Pillow provides plush comfort with a high-quality down fill.

Casper's range of bedding products is designed to complement its mattresses and pillows, creating a complete sleep environment.

  1. Sheets: Available in percale and sateen, Casper's sheets are crafted to be soft, breathable, and durable.
  2. Duvets: Casper's duvets are lightweight yet cozy, perfect for all seasons.
  3. Mattress Protectors: To extend the life of your mattress, Casper offers protectors that are waterproof yet breathable.

Casper has transformed the sleep industry with its innovative approach to products and direct-to-consumer model. The company's commitment to quality, comfort, and customer satisfaction has made it a favorite among those seeking a better night's sleep. From its flagship mattresses to its supportive pillows and luxurious bedding, Casper offers everything you need to create the perfect sleep environment. 

As the company continues to grow and expand its product line, it remains dedicated to its mission of providing a path to better sleep through thoughtfully designed products and a customer-centric shopping experience. Whether you're in need of a new mattress, a supportive pillow, or cozy bedding, Casper is there to ensure you wake up refreshed and ready to take on the day.

Success Factors for Your Ecommerce Business:

  1. Customer-Centric Approach: Prioritize customer comfort and satisfaction in your product offerings.
  2. Innovation: Continuously explore new product ideas and technology to stay ahead.
  3. Direct-to-Consumer Model: Consider selling directly to customers to reduce costs and improve pricing.
  4. Transparency: Be transparent about your products, pricing, and policies.
  5. Quality: Ensure the highest quality products to build trust with customers.
  6. Marketing: Invest in effective online marketing and branding strategies.
  7. Customer Reviews: Encourage and highlight positive customer reviews to build credibility.
  8. User-Friendly Website: Create an easy-to-navigate website for a seamless shopping experience.

By following these success factors, you can build a thriving ecommerce business in a competitive market.

Get started with a look-alike marketplace like Casper on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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