Case Study
Jan 8, 2024

Carvana eCommerce case study and how to start a look-alike marketplace

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Carvana is an online car dealership offering a hassle-free buying experience with a wide range of used cars, complete with home delivery and a 7-day return policy. If you're jazzed about launching a similar eCommerce biz with a marketplace flair, Vendo's your go-to for easily slinging a hefty mix of top-notch products from a whole bunch of standout brands. 

Vendo platform helps you spin up a look-alike marketplace that's ready to rock in no time, all set to hit the ground running in just a couple of days. Vendo nixes the inventory and shipping headaches, letting you zero in on what really rocks - your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Carvana's Cool Ride to Revolution:

Born in 2012 in Phoenix, Carvana all about shifting gears on how folks buy cars. Ditching the old-school dealership scene, they're driving with tech and top-notch service instead. Carvana rolls out a super smooth online shopping lane where you can browse over 15,000 rides, sort out your financing, swap or sell your old car, sign on the digital dotted line, and even schedule a next-day delivery or pick up your new wheels from one of their rad, automated Car Vending Machines.

Carvana's Top-Selling Rides:

Economy Cars:

  • Sedans and Hatchbacks: Think Honda Civics and Toyota Corollas, perfect for city driving and fuel efficiency.

Family Vehicles:

  • SUVs and Minivans: Roomy rides like the Honda CR-V and Chrysler Pacifica for those family road trips.

Luxury Cars:

  • Premium Brands: Sleek options like BMW 3 Series or Mercedes-Benz C-Class for those who like to cruise in style.

Performance Vehicles:

  • Sports Cars: Speed demons like the Ford Mustang or Chevy Camaro for those with a need for speed.


  • Pickups: Workhorses like the Ford F-150 or Chevy Silverado, ready for towing or hauling.

Keys to Carvana's Success:

User-Friendly Platform:

  1. Convenience: A smooth, easy-to-navigate website where customers can shop from the comfort of their homes.
  2. Detailed Information: Each listing comes with high-quality photos, 360-degree views, and comprehensive details.

Transparent Pricing:

  1. No Haggling: Fixed prices take the stress out of negotiations.
  2. Hidden Fee Elimination: What you see is what you get, no last-minute surprises.

Quality Assurance:

  1. Inspection and Guarantee: Every car goes through a rigorous inspection and comes with a 7-day return policy.

Innovative Delivery:

  1. Car Vending Machines: A unique and memorable pick-up experience.
  2. Home Delivery: Ultimate convenience with the car brought right to your driveway.

Customer Service:

  1. Supportive Staff: Friendly and knowledgeable, ready to help with any part of the process.
  2. Post-Purchase Care: Continued support even after the car is delivered.

Financing Options:

  1. Accessible Loans: In-house financing that's quick and caters to a range of credit histories.

Market Understanding:

  1. Wide Selection: A diverse inventory that caters to various tastes, needs, and budgets.

To mirror Carvana's success in your own e-commerce venture, focus on creating a customer-centric platform with an easy shopping experience, transparent pricing, and quality assurance. Stand out with innovative delivery options, exceptional customer service, and a thorough understanding of the market to cater to a wide audience.

Get started with a look-alike marketplace like Carvana on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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