Case Study
Dec 14, 2023

CARS & BIDS Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is an online marketplace dedicated to modern classic and enthusiast cars, offering a platform for buyers and sellers to connect over unique and sought-after vehicles. If you are thinking about starting your own online marketplace, check out Vendo. Vendo is super user-friendly and pretty affordable. You can get your marketplace going in no time – seriously, in just a couple of days. Sell products from domestic brands without worrying about a dozen inventory or shipping headaches. Vendo takes care of the tough parts, leaving you to focus on creating a really cool and unique marketplace.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Accelerating Success in the Auto Marketplace with an Engaging Affiliate Program A New Era for Car Enthusiasts revved up as a unique online marketplace, focusing on modern classic and enthusiast cars. They tapped into a niche market, appealing to those who love unique and slightly older cars with character. The numbers are impressive – they've listed and sold thousands of cars, attracting a dedicated community of car lovers and collectors.

The Drive for Something Different

The secret to their success? isn't your typical car sales site. They specialize in cars that are cool, quirky, and have personality – think 1980s hot hatches or 2000s tech marvels. This specialization has drawn in a crowd that's looking for something more than just a new set of wheels.

Trust on Four Wheels

Building trust has been key for They've created a platform where buyers and sellers can transact confidently. By focusing on detailed listings, vehicle history reports, and a transparent bidding process, they've established themselves as a reliable place for car transactions.

Full Throttle with the Affiliate Program

Their affiliate program is all about spreading the love for cool cars. If you have a blog, a YouTube channel, or a social media presence focused on cars, you can promote When someone buys or sells a car through your link, you earn a commission. It's a great way for car enthusiasts to make some extra cash.

Your Route to Marketplace Success

Inspired by To start a successful marketplace, find your niche – like they did with modern classic cars. Focus on building trust and a community around your platform. Consider setting up an affiliate program to widen your reach and connect with enthusiasts. Keep it unique, reliable, and engaging, and you could be on the fast track to creating a thriving online marketplace.

Get started with a marketplace like CarsandBids on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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