Case Study
Dec 19, 2023

CARDCASH Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a savvy online marketplace for buying and selling discounted gift cards. It's the go-to spot for snagging a deal or turning unwanted gift cards into cash! If you're considering launching your own marketplace, Vendo offers an excellent solution due to its simplicity and affordability. 

Vendo allows you to quickly set up your marketplace, featuring top domestic brands, while also taking care of inventory and shipping logistics. With Vendo handling these operational tasks, you have the freedom to personalize and enhance the unique identity of your marketplace.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. A Marketplace Success Story

Unlocking the Power of Gift Cards

In the ever-evolving world of e-commerce, stands as a shining example of marketplace success. Founded in 2008, this innovative platform has become a trusted marketplace for buying, selling, and trading gift cards. Over the years, it has experienced remarkable growth, with a reported annual revenue exceeding $100 million. The key to their success? A well-managed affiliate program and a relentless focus on customer satisfaction.

The Affiliate Program that Propelled owes a significant part of its success to its affiliate program. They've strategically partnered with influencers, bloggers, and websites, offering them generous commissions for driving traffic and sales. This symbiotic relationship has propelled into the limelight, as affiliates promote the platform to their audiences. This not only increases the marketplace's visibility but also drives conversions. The result? A win-win situation where affiliates earn money while thrives.

Lessons for Aspiring Marketplace Entrepreneurs

To replicate success when starting a new marketplace, focus on two key elements: a robust affiliate program and a commitment to customer satisfaction.

1. Affiliate Program Excellence

Create an enticing affiliate program that rewards partners generously for driving traffic and sales. Offer competitive commissions and provide affiliates with the marketing tools they need to succeed. Building strong relationships with affiliates can boost your marketplace's visibility and growth.

2. Customer-Centric Approach

Prioritize customer satisfaction above all else. success is rooted in providing a seamless and secure platform for gift card transactions. Ensure your marketplace offers a user-friendly experience, reliable customer support, and transparent policies to build trust and encourage repeat business.

3. Continual Innovation

Stay ahead of the curve by embracing innovation. evolved with changing market dynamics, introducing new features and services to meet customer needs. Regularly assess your marketplace's performance and adapt to market trends and technological advancements.

4. Branding and Marketing

Invest in effective branding and marketing strategies. built its reputation through strategic marketing efforts and partnerships. Create a strong brand identity, engage in targeted marketing campaigns, and leverage partnerships to expand your marketplace's reach.

5. Scalable Infrastructure

Ensure your marketplace can scale with demand. The success required a robust infrastructure to handle growing transactions and user volumes. Invest in scalable technology and operational capabilities to support your marketplace's expansion.

In conclusion, marketplace success story underscores the power of a well-managed affiliate program and a customer-centric approach. By emulating these principles and embracing innovation, aspiring entrepreneurs can increase their chances of building a thriving marketplace in today's competitive e-commerce landscape.

Get started with a marketplace like CardCash on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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