Case Study
Dec 21, 2023

BuzzFeed Affiliate Revenue Success Tripled

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BuzzFeed, a dynamic force in the world of digital media and entertainment, is recognized for its diverse content and engaging storytelling. BuzzFeed strategically employs affiliate links to enhance its revenue streams and effectively cater to its broad audience. Sales commissions, particularly generated from content such as quizzes, product reviews, and recommendations, constitute a significant and evolving revenue stream for digital media enterprises.

With the integration of Vendo, BuzzFeed has the potential to significantly boost its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides BuzzFeed's audience with a more interactive and seamless way to explore and acquire products recommended in their favorite content. Here's how this integration could unfold for BuzzFeed.


Vendo is your comprehensive marketplace partner, offering a one-stop-shop for all your needs. From an automated platform for day-to-day operations to a curated brand catalog (or the option to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo is committed to providing ongoing daily support for your growing marketplace business.

Vendo redefines affiliate marketing by going beyond the ordinary – it captivates visitors, ensures the safety of customer data, and opens doors to lucrative upselling possibilities.

Unlocking Success in Digital Publishing

BuzzFeed, founded in 2006, has emerged as a prominent digital media company known for its diverse content, listicles, quizzes, and engaging online presence. Initially gaining popularity for its light-hearted and shareable content, BuzzFeed has expanded its reach to cover a wide range of topics, including news, entertainment, lifestyle, and more. The platform's success is characterized by its ability to capture the attention of a global audience and create viral content.

Success Factors of BuzzFeed

Viral Content and Shareability:

BuzzFeed's success is deeply rooted in its creation of viral content. The platform strategically produces content that is highly shareable, fostering organic reach and engagement across various social media platforms.

Diverse Content Offerings:

The diversification of content, spanning from listicles and quizzes to long-form articles and investigative journalism, has contributed to BuzzFeed's success. This diversity caters to a broad audience with varied interests.

Community Engagement and User-Generated Content:

Actively engaging with its community, BuzzFeed encourages user-generated content through quizzes, polls, and submissions. This participatory approach enhances community involvement and fosters a sense of belonging among readers.

Data-Driven Insights and Analytics:

BuzzFeed leverages data-driven insights and analytics to understand audience preferences and optimize content strategies. This data-centric approach helps in tailoring content to meet the evolving tastes of its audience.

Social Media Integration:

BuzzFeed has effectively integrated with various social media platforms. By understanding the dynamics of each platform, the company maximizes its reach and engagement, ensuring that content is tailored for specific audiences on different channels.

Video Content and Multimedia Formats:

The incorporation of video content and multimedia formats has been a key success factor. BuzzFeed's engaging videos, including Tasty recipes and Buzzfeed Unsolved, resonate with audiences who prefer visual and interactive content.

Agile Adaptation to Trends:

BuzzFeed excels in agile adaptation to trends and cultural shifts. The platform is quick to respond to emerging topics, internet trends, and viral moments, maintaining relevance in the ever-evolving digital landscape.

Collaborations and Partnerships:

Strategic collaborations and partnerships with brands, influencers, and other media entities have played a role in BuzzFeed's success. These collaborations extend the platform's reach and diversify revenue streams.

Mobile Accessibility:

Recognizing the prevalence of mobile device usage, BuzzFeed ensures mobile accessibility. The platform's content is optimized for mobile viewing, enhancing the user experience for audiences on smartphones and tablets.

Experimentation and Innovation:

BuzzFeed's culture of experimentation and innovation contributes to its success. The company is willing to try new formats, engage with emerging technologies, and take creative risks to capture audience attention in novel ways.

BuzzFeed’s Audience and Value Proposition

Understanding the Audience:

BuzzFeed's audience is diverse and spans across demographics. The platform attracts younger audiences but has successfully broadened its appeal to reach a wider demographic with content that caters to various interests.

Value Proposition:

BuzzFeed's value proposition lies in providing entertaining, relatable, and shareable content. The platform aims to be a source of joy, information, and community, offering content that resonates with the interests and humor of its audience.

Categories of Value:

  • Entertainment and Fun: BuzzFeed provides entertaining and fun content, including quizzes, listicles, and humorous articles that appeal to a wide audience seeking a break from routine.
  • Information and News: The platform offers news and informational content, covering a range of topics from pop culture to current events, providing a diverse reading experience.

Suggestions for Replicating Success

Focus on Shareable Content: Prioritize the creation of shareable content that resonates with the target audience and encourages social media sharing, enhancing organic reach.

Diversification of Content: Explore a diverse range of content formats, including listicles, quizzes, videos, and long-form articles, to cater to a broad audience with varied interests.

Community Engagement: Actively engage with the community by encouraging user-generated content, polls, and submissions, fostering a sense of community participation.

Data-Driven Strategies: Leverage data-driven insights and analytics to understand audience preferences, optimize content strategies, and tailor content to evolving tastes.

Social Media Integration: Effectively integrate with various social media platforms, understanding the unique dynamics of each platform to maximize reach and engagement.

Video Content and Multimedia: Emphasize the creation of engaging video content and multimedia formats to cater to audiences who prefer visual and interactive experiences.

Agile Adaptation to Trends: Stay agile and responsive to emerging trends, internet phenomena, and cultural shifts, ensuring timely and relevant content.

Collaborations and Partnerships: Explore strategic collaborations and partnerships with brands, influencers, and other media entities to extend reach and diversify revenue streams.

Mobile Optimization: Ensure mobile accessibility and optimization of content for mobile devices to enhance the user experience for audiences on smartphones and tablets.

Culture of Experimentation: Foster a culture of experimentation and innovation, encouraging the team to try new formats, engage with emerging technologies, and take creative risks to capture audience attention in novel ways.

In conclusion, BuzzFeed's success is marked by its ability to create viral and shareable content, diverse content offerings, and a strong focus on community engagement. Replicating this success involves understanding audience preferences, adapting to trends, and maintaining a dynamic and creative approach in the rapidly evolving digital media landscape.

On the other hand, there's an alternative means to monetize your online audience, and it might bring even greater rewards

Venturing into your own multi-brand marketplace on Vendo has the capacity to, at a minimum, triple your affiliate sales commission, elevating it to an attractive 20-30%. This stands as a remarkable 3-5 times more than the returns from traditional affiliate links

Furthermore, the longer time users spend on your pages contributes to heightened customer data retention, enabling the expansion of your email list and presenting a multitude of future upselling possibilities


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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