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Case Study
Dec 25, 2023

Bustle affiliate program success tripled

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Bustle.com is a prominent digital media platform that caters to a diverse audience, with a particular focus on millennial women. Offering a blend of content that ranges from news and lifestyle to fashion, beauty, and technology, Bustle provides a comprehensive perspective on contemporary topics and trends. It's been quite successful leveraging affiliate program revenue. With Vendo, online media businesses are able to 3-5x their affiliate sales commission by launching an online dropshipping marketplace. Here’s how.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Understanding bustle and how it works 

Bustle.com stands as a leading digital destination, capturing the essence of contemporary culture and trends, particularly resonating with millennial women. Established in 2013, this online platform has rapidly ascended the ranks of digital media, drawing in millions of visitors monthly. Recent metrics reveal that Bustle.com garners over 20 million unique visitors each month, a testament to its expansive influence in the online sphere.

The success journey

Bustle's triumphant journey in the online publishing domain can be attributed to its adept fusion of timely content, engaging visuals, and a keen understanding of its target demographic. By curating content that mirrors the evolving interests and concerns of its readers, Bustle has cultivated a devoted community of followers. 

The platform's embrace of multimedia storytelling, coupled with its interactive features, further amplifies user engagement and fosters a sense of community among its readership.

Predominant audience

The majority of Bustle's readership consist of tech-savvy people, with millennial women making up a sizeable portion of the population. These readers are driven to Bustle because of its genuine voice, wide range of content, and dedication to showcasing stories and topics that speak to them on a personal level. The platform's attraction to a younger, tech-savvy audience is highlighted by the relatively youthful audience demography, with a significant majority of users falling within the 18-34 age range.

Your digital guide to diverse content

For many readers, Bustle serves as a digital companion, offering a curated mix of informative, entertaining, and empowering content. Its range of topics, from current events and lifestyle advice to fashion insights and cultural commentary, ensures there's something for everyone. 

Bustle's commitment to fostering inclusivity, promoting diverse voices, and addressing pertinent issues further enhances its appeal, positioning it as a trusted source of information and inspiration.

How to achieve the success for your business

In order to follow Bustle's lead in the digital publishing space, prospective publishers need to put audience-centricity, quality content, and innovation first. Through acquiring knowledge about the inclinations of their intended audience, publishers are able to create content strategies that effectively connect and stimulate interaction. 

Charting a successful route in the digital sphere requires embracing developing technology, collaborating with industry experts, and staying relentlessly focused on delivering value.

Expanding ways to earn

Platforms like Bustle often harness affiliate programs as a foundational revenue channel. However, to ensure sustained growth and profitability, diversifying revenue avenues is imperative. This involves exploring alternative monetization strategies, such as sponsored content, premium subscriptions, strategic partnerships, and experiential events.

A multifaceted revenue approach not only mitigates financial risks but also unlocks new growth opportunities, ensuring long-term viability and success. However, there is another, perhaps more lucrative, option to monetize your internet following.

Creating your own multi-brand Vendo marketplace might increase your sales commission, bringing it to 20–30%. Three to five times as much as using affiliate programs.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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