Case Study
Dec 13, 2023

Business Insider affiliate revenue success tripled

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Business Insider, a notable player in business and financial journalism, has established itself as a significant force in the publishing industry, delivering comprehensive insights and analyses. Capitalizing on its influential standing, Business Insider strategically employs affiliate links to effectively monetize its expansive digital audience, with sales commissions derived from product reviews and recommendations emerging as a key revenue driver for media enterprises. 

With Vendo, Business Insider has the potential to significantly elevate its sales commissions—potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its editorial content, presenting a transformative opportunity for enhanced monetization


Vendo is your all-in-one solution for a domestic dropshipping marketplace providing publishers with an ability to embed shoppable products into editorial content. Vendo streamlines publisher’s day-to-day multi-brand shop operations, offers a diverse brand catalog, and supports various sales channels. 

Unlike affiliate links, Vendo keeps visitors engaged longer, retains customer data for email list growth, and opens avenues for upselling opportunities. It's the complete package for a successful and sustainable marketplace.

Unlocking Success in Digital Publishing

Business Insider Inc. stands as a powerhouse in the realm of online publishing, renowned for its comprehensive coverage of business, technology, finance, and related domains. Founded in 2007 by Henry Blodget and Kevin P. Ryan, the company has seamlessly evolved into a leading source of news and analysis within the digital media landscape. With a global audience spanning millions, Business Insider Inc. owes its remarkable success to a strategic blend of factors, including the delivery of timely and pertinent content, innovative digital strategies, and a profound understanding of its audience's preferences.

Success Factors of Business Insider

Timely and Relevant Content:

Business Insider Inc. consistently produces news and analysis that is not only timely but also remarkably relevant, capturing the immediate attention of its audience and addressing their pressing concerns.

Digital Innovation:

The company has been a trailblazer in digital innovation, constantly adapting to changes in technology and online consumption patterns. User-friendly interfaces, multimedia content, and a robust social media presence underscore their commitment to staying at the forefront of digital media.

Diverse Content Offerings:

Business Insider Inc.'s success is also rooted in its commitment to covering a wide spectrum of topics, appealing to a broad audience with diverse interests. This multifaceted approach has allowed the company to attract and retain a diverse readership base.

Global Reach:

Maintaining a global perspective, Business Insider Inc. provides insights into international markets and trends, solidifying its position as a go-to source for a global audience. This commitment to a broader view has significantly contributed to its widespread popularity.

Expert Analysis:

A hallmark of Business Insider Inc.'s success is its inclusion of expert analysis and commentary from industry professionals. This not only adds credibility to their content but also provides a deeper understanding of complex subjects.

Data-driven Approach:

Utilizing advanced data analytics, Business Insider Inc. has honed its ability to understand audience preferences. This data-driven approach enables the tailoring of content to meet the specific interests and needs of its readership.

Mobile Optimization:

Recognizing the shift towards mobile consumption, Business Insider Inc. has prioritized mobile optimization, ensuring that its platform is accessible and convenient for users on various devices.

Engaging Multimedia:

The incorporation of engaging multimedia elements, such as videos, infographics, and interactive content, enriches the overall user experience. This multimedia approach enhances the digestibility and appeal of their content.

Community Building:

The platform actively encourages community interaction through comments, forums, and social media engagement. This inclusive approach fosters a sense of belonging among its audience, contributing to its strong community base.


Business Insider Inc. stands out for its adaptability, swiftly responding to industry changes and staying ahead of the curve. This ability to adapt ensures continued relevance in a rapidly evolving digital landscape.

Business Insider Audience and Value Proposition

Understanding the Audience:

Business Insider Inc.'s audience comprises a diverse group, including business professionals, investors, tech enthusiasts, and the general public. The content is strategically tailored to meet the information needs of individuals keen on staying informed about global business and technology trends.

Value Proposition:

The audience values Business Insider Inc. for its commitment to trustworthy reporting, expert analysis, and the capability to deliver complex information in a manner that is accessible and understandable. The platform's insights empower readers to make informed decisions in both their professional and personal lives.

Categories of Value:

  • Insightful Analysis: Readers appreciate the in-depth analysis and expert opinions that help them navigate complex subjects.
  • Timely Reporting: The platform delivers news in real-time, keeping the audience abreast of the latest developments.
  • Educational Content: Business Insider Inc. serves as an educational resource, breaking down intricate topics into digestible pieces.

Suggestions for Replicating Success:

  • Identify Niche Areas: Focus on specific niches within the industry to cater to a targeted audience and establish authority in those domains.

  • Invest in Digital Infrastructure: Prioritize the development of a user-friendly website and mobile app for seamless content consumption, ensuring an optimal user experience.

  • Content Variety: Diversify content offerings to appeal to a broader audience with different interests, ensuring a well-rounded and engaging platform.

  • Build Expertise: Establish credibility by featuring expert analysis and commentary from industry professionals, adding depth and authority to the content.

  • Leverage Data Analytics: Utilize advanced data analytics to understand audience preferences, tailor content accordingly, and continuously refine strategies based on data insights.

  • Global Perspective: Provide a global perspective to appeal to an international audience and stay relevant on a global scale, acknowledging the interconnectedness of today's world.

  • Engage with the Community: Foster a sense of community through active participation in comments, forums, and social media interactions, creating a space for audience interaction and contribution.

  • Stay Adaptable: Embrace a proactive approach to industry changes, adopting new technologies and digital trends swiftly to maintain relevance in a dynamic digital landscape.

  • Monetization Strategies: Beyond traditional advertising, explore various revenue streams such as events, memberships, and premium content, ensuring a diversified and sustainable income model.

  • Maximize Affiliate Marketing: While many content websites utilize affiliate links, explore alternative methods to maximize revenue, such as sponsored content, strategic partnerships, and subscription models. Diversify revenue streams to enhance financial stability and sustainability.

However, there's an alternative approach to monetize your online audience that may bring even more satisfaction.

Launching your own multi-brand marketplace on Vendo has the potential to, at the very least, triple your affiliate sales commission, reaching an impressive 20-30%. This marks a significant increase, offering 3-5 times more than the returns from regular affiliate links. 

Not to mention longer times spent on your pages, customer data retention for email list growth, and all the future upselling opportunities. 


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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