Case Study
Jun 13, 2023

Brothers We Stand marketplace affiliate program

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Brothers We Stand is a sustainable fashion retailer that focuses on ethically made and eco-friendly clothing, promoting transparency and responsible consumer choices. If you’re looking for a Brothers We Stand affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Starting a multi-vendor marketplace becomes less complicated and more budget-wise with Vendo. You can swiftly begin to feature products from a variety of vendors, free from the complexities of inventory and shipping. And the sales commissions hover around 20-30% instead of 5-10%.


Turn to Vendo for an all-encompassing marketplace service, providing an automation platform for day-to-day tasks, a selection of brands or the ability to invite your own, merchandising and promotional tools, multiple sales channels (website, emails, SMS, mobile app, social media), and ongoing support for scaling your marketplace.

Brothers We Stand Marketplace Success Factors

Brothers We Stand is a unique marketplace that emphasizes ethical and sustainable men's fashion, distinguishing itself by its commitment to transparency and environmental responsibility. Established with a modest loan of £3,100 from the Princes Trust, the platform has grown significantly over the years, celebrating its 10th anniversary in 2023.

Founder Jonathan Mitchell's vision was to create a space where consumers could directly purchase from pioneering ethical brands, addressing the growing demand for high-quality, ethically-made menswear.

Here's a summarized account of the marketplace's journey and success story in bullet points:

  • Origins & Growth: Started with a £3,100 loan from the Princes Trust, focusing on offering ethical menswear brands under one roof. Grew despite the challenge of competing with major online retailers.
  • Impact & Contribution: Supported 397 cotton farming families in India for regenerative farming, showcasing a commitment to ethical and sustainable practices.
  • Business Model & Strategy: Opted for a platform model rather than holding inventory, allowing direct purchase from ethical brands, solving the 'chicken and egg' problem of marketplaces.
  • Recognition & Expansion: Featured in major publications like GQ and The Guardian. Expanded the range of ethical and sustainable menswear, catering to a growing customer base.
  • Sustainability & Transparency: Prioritized sustainability by using eco-friendly materials like GOTS cotton, reducing chemical and water use in production. Emphasized labor rights by ensuring fair conditions in their supply chain​​​​​​​​​​.

Brothers We Stand Affiliate Program

The Brothers We Stand Affiliate Program is designed for those interested in promoting ethical and sustainable fashion. By joining, affiliates can support and benefit from the growth of a brand committed to transparency and environmental responsibility. Here's an overview of the program:

  • Platform & Application: Affiliate program available through Awin, offering a transparent view of the brand's supply chain and ethical practices.
  • Commission & Benefits: High conversion rates with competitive commissions. The average order value is £90, and affiliates can promote a range of men's clothing including shirts, jeans, and accessories.
  • Terms & Cookie Length: 30-day cookie duration, ensuring that affiliates are credited for sales made within a month of their referral.
  • Delivery & Returns Policy: Free UK delivery on all orders with international delivery options. A 30-day returns policy with commissions not paid for returned goods post the period.

Get started with a marketplace like Brothers We Stand on Vendo. Get 3-5x higher sales commission!

Starting a multi-vendor marketplace becomes less complicated and more budget-wise with Vendo. You can swiftly begin to feature products from a variety of vendors, free from the complexities of inventory and shipping. And the sales commissions hover around 20-30% instead of 5-10%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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